Eyeota and Equativ join forces
Partnership integrates Eyeota's audience solutions with Equativ's SSP, enhancing precision and reach in digital advertising.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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IAB Europe unveils CreativeLi: New tool to optimize digital display ads
IAB Europe introduces CreativeLi, a beta tool for compressing digital ad creatives while maintaining visual quality.
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MGID launches MGID+: All-in-One Solution for premium publishers
MGID unveils comprehensive platform addressing monetization, audience acquisition, and engagement challenges for digital publishers
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Google AdSense expands language support for Related Search in Auto Ads
Google AdSense broadens language options for Related Search in Auto Ads, now supporting French, Spanish, and Japanese.
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Google eases restrictions on Beer advertising in Poland
Google allows beer-related ads in Poland from October 1, 2024. Certification required. Other alcohol ads still banned.
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Google Ads Study: RSA, ETA & Demand Gen creative trends from 1M+ Ads
Study of 1M+ Google Ads reveals surprising trends in ad creative, challenging common beliefs about optimization strategies.
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Digital advertising spend in Australia hits $15.6 Billion, growing 9.7%
Australian internet advertising market sees substantial growth, with video and search formats leading the surge in financial year 2024.
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Google to sunset Enhanced CPC for search and display ads by March 2025
Google announces plans to phase out Enhanced CPC bidding for Search and Display ads, shifting advertisers to new strategies.
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Google prepares to defend Ad Tech practices as DOJ trial begins
Google argues its ad tech tools benefit advertisers and publishers as the high-stakes antitrust trial with the DOJ gets underway.
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UK competition watchdog challenges Google's ad tech dominance
UK watchdog challenges Google's ad tech dominance, citing potential abuse of market position in digital advertising.
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Microsoft Releases 2024 Holiday Marketing Playbook for Advertisers
New report offers insights on consumer trends and strategies for digital advertising during the 2024 holiday shopping season.
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Amazon DSP introduces Similar Audiences beta
Amazon DSP launches Similar Audiences beta, using AI to expand advertiser reach without relying on third-party cookies or identifiers.
