Amazon DSP expands related product targeting to third-party supply
Amazon DSP's Related Product Targeting now includes third-party supply, enhancing contextual advertising options for marketers.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Adform unveils new features and fixes in August 2024 Product Update
Adform's latest release includes multi-publisher tag sending, instant notifications, and automated deal syncing with Microsoft Monetize.
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Mediavine terminates publisher accounts over AI-generated content concerns
Mediavine takes action against publishers using AI-generated content, sparking debate on content quality and monetization.
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Google expands Demand Gen campaigns to DV360
Google introduces Demand Gen campaigns to Display & Video 360, offering expanded reach and multi-format storytelling.
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Morphixx malvertising scam resurfaces with new tactics, targets UK and Germany
Security researchers uncover sophisticated malvertising campaign exploiting popular JavaScript libraries to evade detection.
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Magnite enhances Control Center with Audience Targeting and Premium Ad Tools
Magnite introduces new features in Control Center to help publishers improve audience strategies and monetization.
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Zeta Global raises Q3 2024 guidance, expects 35% revenue growth
AI-Powered Marketing Cloud firm Zeta Global announces increased Q3 2024 guidance, projecting revenue of $255 million and 35% growth.
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Google halts locksmith ads in Spain
Google announces a significant change to its Local Services Policy, affecting locksmith advertisements in Spain starting November 4th.
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DoubleClick's 2007 Sales Pitch to Google revealed: a $2.8 Billion opportunity
Newly uncovered deck shows DoubleClick's strategic vision for ad tech dominance, predicting massive revenue potential for buyers.
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Google to Auto-Link Ads and Merchant Center accounts starting October 2024
Google announces automatic linking of Google Ads and Merchant Center accounts to enhance product visibility and sales for advertisers.
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Google Ads tightens policy for gambling advertisers
Google tightens Circumventing Systems policy for gambling ads. Learn about material changes, recertification, and consequences.
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Blitz Gaming analytics platform selects Magnite
Blitz centralizes programmatic deals through Magnite, enhancing advertiser access to diverse gaming audiences.
