Amazon unveils new Optimal Frequency solution for ad campaigns
Amazon Marketing Cloud introduces a self-serve tool to help advertisers manage ad frequency and improve campaign efficiency.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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IAS and OpenX join forces to boost brand safety and ad quality measurement
AI-powered solutions aim to improve advertiser confidence and publisher yield in digital advertising ecosystem.
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Google Ads updates betting policy for Brazil: new rules from September 30
Google aligns ad policy with Brazil's new betting laws. Certification required for advertisers. Aggregators banned. Learn more.
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Google vs DOJ: Ad Tech trial wraps up, closing arguments set for November
DOJ vs Google ad tech trial ends after 3 weeks. Learn key arguments, testimonies, and what's next in this landmark antitrust case.
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In-App ads drive higher customer engagement than social media
AppLovin's Consumer Mobile Trends 2024 report reveals in-app ads outperform social media in customer engagement and loyalty.
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DV360 to stop bidding on multiple waterfall calls for mobile apps
Google's Display & Video 360 platform will transition to real-time bidding for mobile app inventory, impacting advertisers and publishers.
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Taboola expands Xiaomi partnership
Taboola News to power content on Xiaomi devices across international markets, reaching millions of users worldwide.
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MGID partners with Netpoint Media for native advertising in Germany
MGID and Netpoint Media collaborate to monetize 25+ websites with native ads, expanding digital advertising reach in Germany.
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Google expands Privacy Sandbox: 90-day interest groups, deals, and click data
Google extends Privacy Sandbox interest group lifetime to 90 days, adds deal support and click data for improved ad targeting.
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Google Ad Manager: Limited Private Auction reporting issue affects some users
Google reports minor attribution problem for some Ad Manager users, affecting limited Private Auction impressions in reporting data. Updates expected.
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Google revamps documentation for crawlers and user-triggered fetchers
Google revamps crawler documentation, adding product impact info and robots.txt snippets for each crawler user agent.
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Google Antitrust Case: Parties disagree on remedy proceedings schedule
DOJ, state plaintiffs and Google submit competing proposals for remedy phase timeline in ongoing antitrust lawsuit.
