Uber opens up Journey Ads to programmatic buying
Uber this week announced an expansion of its Journey Ads on Uber Rides, allowing advertisers to purchase ad space programmatically through leading Demand-Side Platforms (DSPs), only via PG deals.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Posts
Previous Posts-
-
Google Ads suspends Credit Card billing for some
Google Ads recently announced changes to billing options for a specific group of advertisers. The update, communicated directly to affected accounts via email in June 2024, eliminates credit and debit cards as valid payment methods.
-
Adobe reports strong Q2 FY 2024 Results, raises annual targets
The company reported record revenue of $5.31 billion, an increase of 10% year-over-year (11% in constant currency).
-
Opera and GeoEdge renew partnership to enhance Ad Quality and User Safety
This partnership focuses on improving ad quality, user safety, and overall transparency within the digital advertising ecosystem.
-
Ad Quality concerns rise as AI-Generated content drives surge in MFA sites
DoubleVerify (DV) this week released a preview of its annual Global Insights Report on June 14, 2024. The report raises concerns about the growing impact of "Made for Advertising" (MFA) websites and the potential negative effects of AI-generated content on media quality.
-
Independent Ad Tech Players Merge to Form Major Marketplace
Equativ and Sharethrough this week announced their merger. This move aims to create one of the world's largest independent ad marketplaces.
-
Google updates Advertising Policy to address Opioid Painkillers
The update aims to strike a balance between restricting the promotion and sale of these drugs while allowing for public health discussions on this critical issue.
-
DV360 unveils new Insertion Order Objectives
Google this week announced a new feature for Display & Video 360 (DV360): Insertion Order Objectives.
-
Google Ad Manager now supports Ads in Email Newsletters
Google Ad Manager introduces a new beta feature allowing publishers to serve reservation and programmatic guaranteed ads within email newsletters.
-
Google Ads expands Online Pharmacy advertising in Estonia and Lithuania
Google Ads allows online pharmacies in Estonia & Lithuania to advertise, with limitations and certifications.
-
Italy Out: Google Ads Ban on Social Casino Games
This update removes Italy from the list of countries permitted to advertise Social Casino Games on Google platforms.
-
Amazon DSP enables advertisers to use different currencies
Amazon DSP last month introduced a new feature allowing advertisers to select their preferred transaction currency during the advertiser creation stage.
