The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Google Display & Video 360 last week announced the general availability of Structured Data Files (SDF) version 7.1 (v7.1) and the open beta launch of a new QA format for SDFs.
The Trade Desk, a leading demand-side platform (DSP) in the digital advertising space, sent ripples through the industry this month, with the release of its Top 100 Publishers list.
PayPal yesterday announced two key leadership appointments aimed at driving innovation in both advertising and consumer product development.
Taboola today announced a new partnership with Foundry, the media and marketing technology division of IDG.
Google Ads API team today announced a new guide to assist advertisers in upgrading existing campaigns to Performance Max campaigns. P
This article explores the differences between Search campaigns and Performance Max campaigns, two popular options within Google Ads.
This functionality allows publishers to leverage their own first-party data and contextual information to enhance programmatic ad monetization.
Amazon DSP this week announced the expansion of its line item moderation feature to include four new countries: India (IN), Sweden (SE), United Arab Emirates (AE), and Netherlands (NL).
Google yesterday updated its Google Ads Editorial Policy. This update focused on improving the clarity and readability of the policy document, with no changes made to the actual enforcement scope.
Google today hosted its annual Google Marketing Live event, showcasing the latest advancements in advertising technology powered by Artificial Intelligence (AI).
Apple this month announced two new features for Apple News+ subscribers: Quartiles, a daily original spelling game, and Offline Mode, allowing access to personalized content without an internet connection.
Google Ads this month announced an update coming in June 2024 that will limit the functionality of suspended accounts. According to Google, this change aims to improve the user experience for managing suspended accounts.
