The Trade Desk reports strong Q1 2024, underscores growth in programmatic advertising
The report highlights the company's continued growth in programmatic advertising, a method of buying digital ad space through automated auctions in real-time.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Magnite reports solid Q1 2024 results, exceeding CTV revenue guidance
The report highlights continued growth in the company's core businesses, exceeding expectations for Connected TV (CTV) revenue.
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The New York Times reports strong Q1 2024 results, fueled by digital growth
The New York Times Company added a significant number of new digital-only subscribers (210,000) compared to the previous quarter.
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Taboola reports strong Q1 2024 results exceeding expectations
Taboola reported strong revenue growth of 26% year-over-year (YoY) to $414 million in Q1 2024, exceeding analyst expectations.
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Google launches Performance Max for Marketplaces
This innovation simplifies product promotion for marketplace sellers, eliminating the need for a website or Google Merchant Center account.
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Amazon Ads expands AI image generation to Sponsored Display campaigns
AI image generation (beta) is now accessible to advertisers running Sponsored Display campaigns across eight marketplaces.
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Amazon DSP unveils recommendations to optimize campaign pacing with creative sizes
The new feature, "Add missing creative sizes," addresses a common challenge that can impact pacing: missing creative assets.
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Twitch expands Content Controls to display advertising
Twitch last month announced the expansion of its Content Controls feature to include display advertising. This follows the initial launch of Content Controls for Twitch Premium Video in October 2023.
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Amazon DSP unveils Creative Gallery to streamline ad creation
Amazon DSP last month launched its Creative Gallery, a new user interface designed to simplify the process of selecting and building creatives for advertising campaigns.
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Amazon DSP streamlines Location Targeting
This update specifically benefits self-service advertisers who leverage the line item settings page for campaign management.
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Amazon DSP enhances Creative Review with asset-level moderation
This update, known as asset-level moderation, aims to streamline the process of resolving creative rejections and improve overall campaign efficiency.
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Amazon DSP bolsters measurement transparency with additional MRC accreditation
This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.
