Oracle is acquiring Grapeshot, the company announced today. The agreement was signed today (April 24, 2018) and this acquisition happens ahead of GDPR, the EU regulamentation that can limit data usage on programmatic.
Grapeshot is a provider of contextual targeting integrated in multiple DSP´s, like AppNexus and MediaMath, and
Grapeshot yesterday announced a new solution for bringing brand safety and contextual targeting to digital video and audio. Grapeshot says that this "an industry first." Grapeshot is a contextual solution, acquired recently by Oracle, and is integrated within most DSPs.
Grapeshot’s new video/audio context solution features
Grapeshot yesterday announced a new solution for bringing brand safety and contextual targeting to digital video and audio. Grapeshot says that this "an industry first." Grapeshot is a contextual solution, acquired recently by Oracle, and is integrated within most DSPs.
Grapeshot’s new video/audio context solution features
Oracle is acquiring Grapeshot, the company announced today. The agreement was signed today (April 24, 2018) and this acquisition happens ahead of GDPR, the EU regulamentation that can limit data usage on programmatic.
Grapeshot is a provider of contextual targeting integrated in multiple DSP´s, like AppNexus and MediaMath, and
