Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1196 Articles

Search - Nov 22, 2020 Google introduces auction insights into Google Ads' Report Editor

The auction insights report enables advertisers to compare performance with other advertisers who are participating in the same auctions.

by Luis Rijo

Search - Oct 13, 2020 Yelp introduces Ad Goals, Audience Size Estimator, and Keyword Targeting

Yelp says the new features bring more transparency to advertisers.

by Luis Rijo

Search - Sep 29, 2020 Google reveals the winners for the search preference menu for Android devices

info.com and PrivacyWall are the biggest winners. info.com will appear as a choice in all European countries. The search preference menu will appear on all Android devices in Europe.

by Luis Rijo

Search - Sep 24, 2020 Google opens Google Ads API to every advertiser

Google this week opened Google Ads API to every advertiser. Google says advertisers will see faster rollouts of new features and compatibility updates for tools like recommendations, and local campaigns, in Google Ads API.

by Luis Rijo

Display - Sep 24, 2020 Google introduces frequency distribution and average frequency in Google Ads

The 2 new metrics are available for video campaigns and video ads in Google Ads.

by Luis Rijo

Search - Sep 07, 2020 Microsoft launches a new robots.txt tester tool for Bing

robots.txt is a file on the domain/subdomain that informs robots/crawlers/spiders which sections of a website should not be processed or scanned.

by Luis Rijo

Data - Sep 07, 2020 Microsoft launches dynamic Remarketing lists and in-market audiences in France & Germany

In-market audiences include more than 100 French and more than 200 German audiences.

by Luis Rijo

Display - Sep 07, 2020 Microsoft Advertising rolls out new UI for all advertisers

The new UI was tested by multiple advertisers in the last 10 months.

by Luis Rijo