The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
Innovid announced social advertising enhancements on December 17, 2025, adding Reddit support and Meta's Opportunity Score to streamline cross-platform campaigns.
Digital marketing podcast recognizes Anthony Higman, Glenn Gabe, and Barry Schwartz while celebrating memes, rants, and platform battles that defined advertising technology's most tumultuous year.
Digital marketing podcast recognizes Anthony Higman, Glenn Gabe, and Barry Schwartz while celebrating memes, rants, and platform battles that defined advertising technology's most tumultuous year.
Innovid announced social advertising enhancements on December 17, 2025, adding Reddit support and Meta's Opportunity Score to streamline cross-platform campaigns.
Comprehensive research measuring disinformation across Facebook, Instagram, LinkedIn, TikTok, X/Twitter and YouTube finds TikTok users face highest exposure to false claims.
Meta Ads Library introduced WhatsApp platform filtering and low impression count labels, enhancing competitive research capabilities for digital advertisers.
Mozilla-owned Anonym partnered with Pinterest to enable brands to measure campaign performance using tightly governed first-party data through encrypted infrastructure.
TikTok search quality has deteriorated significantly according to user complaints across Reddit and industry reports, raising questions about the platform's viability as Gen Z's preferred search engine despite 57% of users searching on the app.
Privacy advocates filed two GDPR complaints against TikTok on December 9, exposing systematic tracking across mobile apps including Grindr, incomplete data access responses, and potential violations involving sexual orientation data worth up to €530 million in fines.
