Data Featured Looker Studio updates enhance Audit Logging and Data Source Transparency Google last week announced two updates to Looker Studio, a data visualization and reporting tool. These updates focus on improving audit logging capabilities and data source transparency for Looker Studio administrators.
Audio Featured Spotify Audience Network to remove Price Floor Option for Megaphone publishers Spotify last week announced an update to its advertising platform, the Spotify Audience Network (SPAN), specifically impacting Megaphone publishers. The update concerns the ability to set price floors for ad placements within podcasts.
Video Thailand's advertising market shows growth despite off-target digital spend Nielsen last week released data showing a 4% increase in advertising spending in Thailand for the period January-April 2024 compared to the same period in 2023.
Video Independent agencies drive programmatic CTV growth: FreeWheel Report FreeWheel last week released a report titled The State of Programmatic Independent Demand. The report examines the growth of programmatic advertising within the Connected TV (CTV) market, particularly among independent agencies.
Data Featured StackAdapt and Samba TV partner to offer measurement and targeting StackAdapt last week announced a collaboration with Samba TV, a provider of TV technology for audience data. This partnership aims to enhance programmatic advertising campaigns through improved reach measurement and audience targeting, particularly for Connected TV (CTV).
Audio Triton Digital reveals top Podcasts and Podcast Networks for April 2024 Triton Digital last week released its U.S. Podcast Ranker for the reporting period of April 1, 2024, to April 28, 2024. The Ranker leverages data from Triton's Podcast Metrics service, which adheres to the IAB Podcast Technical Measurement Guidelines.
Display Google updates Advertising Policy for Bulgaria Google last week announced an update to its advertising policy for Bulgaria. This update aligns Google's advertising practices with recent changes in Bulgarian gambling laws.
Data Why Predictive Audiences in GA4 are important after Google sunsets Similar Audiences Predictive audiences in Google Analytics 4 (GA4) emerge as a potential replacement, leveraging machine learning for user behavior analysis and audience creation.
Data Google AdMob unveils new tools for App Publishers to leverage First-Party Data Google AdMob this week announced a new suite of features designed to help app publishers navigate the evolving landscape of digital privacy and data collection.
Video Featured New sports streaming service Venu Sports announced Pete Distad, CEO of the forthcoming sports streaming service jointly owned by ESPN, Fox Corporation, and Warner Bros. Discovery, this week unveiled the official brand name and logo for the platform: Venu Sports.
Search Featured Google Ads introduces new security feature This feature allows account administrators to request users to switch from personal email addresses (e.g., john.doe@gmail.com) to business email addresses (e.g., john.doe@example.com) for managing Google Ads accounts.
Search Featured Google launches new crawlers for Image and Video data Google this week announced the launch of two new web crawlers specifically designed for image and video data: GoogleOther-Image and GoogleOther-Video.
Search Featured Website closures raise questions about SEO landscape On May 8, 2024, a post on the r/SEO subreddit titled We're closing our content website next month sparked discussion within the online marketing community. The anonymous post detailed the owner's decision to shut down a content website after an unspecified period of operation.
Data Featured OpenAI and Reddit forge partnership for data licensing and AI-powered features OpenAI yesterday announced a multifaceted partnership with Reddit, the popular social news aggregation and discussion website. This collaboration focuses on data licensing, AI-powered features for Reddit, and advertising opportunities for OpenAI.
Data Featured Google Analytics 360 enhances report sharing with user-specific collections Google this month announced an update for Google Analytics 360 users: the ability to assign report collections to specific user groups or individuals. This functionality empowers administrators to curate customized report experiences for different teams within an organization.
Data Featured Germany: Federal Network Agency takes charge of platform supervision and enforces fair treatment for businesses There are new regulations and a newly established enforcement body, the Digital Services Coordinator (DSC) housed within the Federal Network Agency.
Data Featured DeepMind unveils SynthID: watermarking AI-Generated content Google DeepMind, a leading artificial intelligence (AI) research lab, this week announced the launch of SynthID, a novel suite of tools designed to watermark and identify AI-generated content.
Video Featured Netflix unveils Content Powerhouse and new Ad Tech Options While reaffirming its commitment to high-quality entertainment, Netflix announced a slew of new shows and movies alongside significant developments in its ad offerings.
Video Featured Netflix opens its ad inventory to The Trade Desk, Google DV360 & Magnite According to Netflix, this summer will see the platform join the programmatic advertising space. The Trade Desk, Google's Display & Video 360, and Magnite will join Microsoft as their main programmatic partners.
Search Featured Google Search gets summarized This update, centered on AI-powered summaries, presents both challenges and opportunities for marketers navigating the evolving search landscape.
Data Google unveils next-gen Generative AI: Veo, Imagen 3, and a glimpse of Lyra The announcement centered around Veo, a groundbreaking video generation model, and Imagen 3, the latest iteration of Google's image generation model. Additionally, the blog post teased the existence of Lyra within the "Music-AI Sandbox" section.
Search Featured Google Search introduces Web Filter for Text-Only results Google today announced the rollout of a new search filter called "Web" designed to display only text-based links in search results. This addition mirrors existing filters for narrowing down results to images, videos, or news articles.
Data Featured Google unveils new Gemini features at I/O 2024 Google today unveiled a suite of new features and functionalities for its large language model (LLM) Gemini at its annual developer conference, Google I/O 2024.
Video Featured Get creative with Remixes and Auto-Captions: new features on YouTube YouTube today introduced some exciting new features on YouTube Shorts that will take your viewing and content creation experience to the next level. Here's a breakdown of what's new.
Social Featured Advertiser sues Reddit over alleged Click Fraud A Virginia-based investment research firm, LevelFields, filed a lawsuit against social platform Reddit, alleging click fraud and a lack of transparency in ad measurement. This was yesterday reported by The Register.
