Retail Amazon launches Sponsored Ads and Stores in the United Arab Emirates Amazon yesterday launched Sponsored Ads, Sponsored Brands and Stores in the United Arab Emirates (UAE) for Amazon.ae sellers and vendors.
Data Email Marketing: Average open rate was 17.92% in 2019 What was a good open rate for email 2019? Campaign Monitor last month shared email marketing benchmarks by industry for the year 2019. The average open rate in 2019 was 17.92%.
Data 2019: The year Google rethought the audience creation, frequency cap, and measurement 2019 was the year Google had to rethink the audience lists creation, the management of ad frequency and how it measures performance.
Social IRI integrates Facebook data IRI today announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. IRI can now leverage Facebook performance metrics to drive marketing measurement.
Data Newsletters about Marketing to subscribe in 2020 A selection of marketing newsletters to subscribe in 2020. The newsletters cover programmatic, search, social, and digital marketing in general.
Data Samsung ships 6.7 million 5G-capable smartphones in 2019 Samsung today announced that it shipped more than 6.7 million Galaxy 5G smartphones globally in 2019. Samsung was the first to launch a 5G smartphone with the Galaxy S10, in April 2019. Xiaomi, Huawei, LG, OnePlus, and Oppo launched 5G smartphones during 2019.
Social Facebook no longer on the top 5 most installed apps in Australia Facebook was not on the top 5 of the most installed apps in Australia, according to the app download estimates from Sensor Tower. The top 5 most download non-game apps in November 2019, were Disney+, Macca’s, TikTok, Fires Near Me NSW, and DiDi.
Display Centro integrates CannaVu Ad Exchange Centro last month integrated with CannaVu to scale cannabis and Cannabidiol (CBD) digital advertising to geo-targeted customers.
Data Experian integrates its data on AWS Data Exchange Experian last month made available its data in AWS Data Exchange, a new service where Amazon Web Services customers use third-party data in the cloud.
Data IAB Tech Lab updates the Open Measurement SDK to include audio ad measurement IAB Tech Lab last month updated the Open Measurement SDK (OM SDK). The OM SDK Version 1.3 now supports Audio Ad Measurement, Content-Level Brand Safety, and has a new New Impression Definition, aligned with MRC guidelines.
Search Google Ads ends support via Twitter and Facebook Google Ads stop providing support on Twitter and on Facebook, starting on January 1, this year. Google says users can get support via a form for all Google Ads account-related questions.
Data Cadent buys 4INFO Cadent today acquired 4INFO. According to Cadent, 4INFO’s acquisition will expand Cadent’s cross-screen solutions with audience targeting, and over-the-top (OTT) and connected TV (CTV) video buying capabilities.
Social Quora launches Lead Gen Forms Ads Quora last month launched a new beta with Lead Gen Forms Ads, enabling advertisers to gain leads directly on Quora’s platform. Quora Lead Gen Forms information is delivered via a downloadable CSV in Ads Manager within 180 days.
Search Google to sunset Message Extensions in Google Ads Google last month announced that message extensions will be sunset in AdWords and Google Ads APIs and Google Ads scripts. The sunset date is January 27, 2020.
Data ProtonMail launches ProtonCalendar, a calendar fully encrypted ProtonMail this week launched a calendar directly available from the ProtonMail inbox. A calendar on ProtonMail was a long-waited product, often requested by ProtonMail users.
Search Bing to start crawling all websites with the new Microsoft Edge Bing this month announced that is adopting the new Microsoft Edge, as the engine to run JavaScript and render web pages, using then this data on Bing Search.
Search France fines Google over advertiser suspensions on Google Ads The Autorité de la Concurrence, the French competition watchdog, this month fined Google for abuse of dominant position in the search advertising market.
UK adults spent more time with digital media than with traditional media for the first time in the UK By the end of 2019, UK adults will have spent a daily average of 5 hours, 16 minutes (5:16) with digital media. This represents 52.2% of media consumption. According to eMarketer, this is the first time, in the UK, that UK adults spent more time with digital media
Acxiom integrates its data on AWS Data Exchange Acxiom last week announced that it has integrated its data on AWS Data Exchange, a service from Amazon Web Services (AWS) that enables the use of third-party data in the cloud. AWS Data Exchange will provide access to Acxiom’s expansive aggregated data for marketing analytics, including data from countries
Adelphic integrates IAS custom keyword optimization pre-bid Adelphic DSP last week announced that integrated pre-bid custom keyword optimization from Integral Ad Science (IAS). Adelphic says is among the first to market with this solution that ensures advertisers can avoid specific keywords within a URL string, improving brand safety and reducing wasted spend on undesirable inventory. According to
Retail Amazon introduces a simplified sponsored ads registration on Amazon DSP Amazon last week announced a simplified sponsored ads registration for agencies and marketers who advertise on behalf of vendors. Kevin Cafaro, Sr. Product Manager at Amazon says that advertisers can now quickly register new advertising accounts.
Pandora and AdsWizz are now TAG certified against ad fraud Pandora this week announced that is now certified by TAG with the seal “Certified Against Fraud”. According to Pandora, the certification covers all Pandora inventory. Pandora says that both Pandora and AdsWizz have jointly completed a number of initiatives to earn the TAG Certified Against Fraud Seal, and to ensure
Data 26% of Android ad transactions are invalid traffic, Pixalate identifies This month, Pixalate released the 2019 Mobile Advertising Supply Chain Safety Report – series Google Play Store – where it states that 26% of Android ad transactions are invalid traffic, and ~33% of ad transactions go to brand-unsafe apps.
Index Exchange taps Haruyo Kagawa from Unruly in Japan Index Exchange yesterday announced that has hired Haruyo Kagawa as Managing Director in Japan. Haruyo Kagawa was Country Manager, Japan at Unruly, and before was in Yahoo Japan, Amazon and Facebook. “At Index Exchange, we understand the importance of aligning with our Japanese partners to ensure their programmatic efforts are
GroupM to beat record annual billings, with more than $50B this year GroupM this week announced that will close 2019 with more than $50B in annual billings for the first time, according to COMvergence’s projections GroupM is WPP’s media investment group and has 3 agencies in the top five of global media agency networks based on billings. The number 2
