Display HubSpot is now connected with Taboola Advertisers can now setup campaigns on Taboola directly on HubSpot, Taboola announced this week.
Data The 5 Consent Management Platforms (CMP) Google is recommending Google created a page to help publishers and advertisers with consent, where at this date, is recommending 5 consent tools. Google’s own consent tool remains in beta.
Display Google agrees to pay 11 million USD in a settlement with terminated Adsense publishers Google agreed to pay $11 million to owners of suspended AdSense accounts. Terminated publishers with the sum withheld totaled $10 or more are entitled to the settlement after submitting their claim here.
Retail Amazon and Google in collision over Youtube, Amazon Retail and now Shopping Ads The competition between Amazon and Google is escalating with disputes and is similar to the Google-Microsoft ecosystem war.
Data Google increases prices of Google Maps API and developers are not happy Google increased the prices of Google Maps API. Google limited the free tiers, and now requires billing for all. Developers and entrepreneurs are not happy.
Google is testing Google Ads API, the next generation of Adwords API Last month, Google announced the start of the testing with Google Ads API. Google Ads API is the next generation of the current AdWords API and according to Google, as the API gradually rolls out, it will reach full parity with the current API. Google Ads API is now on
Bing Ads move into display with new native ads on MSN and Outlook, the Microsoft Audience Network In the last weeks, Microsoft was launching their own native ads network. It’s called Microsoft Audience Network and the placements are across sites like MSN, Microsoft Outlook, Microsoft Edge, and other partner sites (Media.net? The new native ads are using the ad preferences of Media.net). How Microsoft
Data Cloudflare created the fastest public DNS beating Google and OpenDNS Cloudflare launched a DNS resolver this month. Cloudflare says that with this launch they are fixing the foundation of the Internet. The public DNS resolver is faster, more secure and privacy-centric. The DNS IP addresses are 1.1.1.1 and 1.0.0.1.
Display Google rolls out Exchange Bidding for all publishers using DFP Google´s answer to Header Bidding from AppNexus (Prebid) was released today for all publishers using DFP. Exchange Bidding allows multiple exchanges to compete with each other in a unified auction.
Data Baidu starts testing autonomous driving cars in Beijing Baidu received Beijing’s first batch of licenses to conduct open road tests for its autonomous driving vehicles in designated areas of the city.
Display Facebook shuts down Atlas at the end of this month, the last service on programmatic Atlas measurement is the last service that Facebook had in the programmatic environment, after killing FBX (Facebook Ad Exchange) and LiveRail (Video Ad Serving and Ad Exchange).
Audio Pandora to acquire AdsWizz for $145 million in cash and stock Pandora announced last week that will acquire AdsWizz, the global leader in digital audio ad technology. The addition of AdsWizz will upgrade Pandora’s ad tech capabilities, says the company, providing its advertisers with greater audience reach, and expand the company’s revenue opportunities.
Social Video Chat arrives to Messenger Lite Last week, on March, 7th, Facebook introduced video chat in Messenger Lite.
Display Outbrain is now supporting Ads.txt Since this week, Outbrain is now supporting ads.txt. Outbrain said that their core mission "is to create a positive reader experience and with that comes a responsibility in transparency and trust – not only between reader and publisher but between all parties."
Search Google removes the button “View Image” from Image Search Google says “the Visit button remains, so users can see images in the context of the webpages they’re on.”
Display Google is now supporting Tamil on Adsense Since February 9, Adsense is now supporting Tamil, a language spoken by millions of Indians. Publishers can now monetize content in Tamil, and advertisers, using Google, can now targeting the Tamil-speaking audience. Tamil is a language official of Sri Lanka, Singapore and India. There are approximately 70 million Tamil native
Data OpenX already in compliance with GDPR shared an "open source" DPA with the advertising community OpenX announced this month that it is one of the first advertising exchanges in compliance with the European General Data Protection Regulation (GDPR), four months before the deadline.
Flight A unit of media trafficking that most closely corresponds to a traditional I/O line item. Flights have a predicted number of impressions as well as an impression goal and start and end dates, additional trafficking settings, and ad tags. On the DSP`s and Data, this is normally a
Data Ads.txt The Problem behind Ads.txt or perhaps we need to talk about 2 problems behind Ads.txt: the first is the domain arbitrage and the second problem is domain spoofing.
Display Sublime Skinz named as one of the fastest growing technology companies in EMEA Sublime Skinz announced this week that it ranked 109th on Deloitte’s Technology Fast 500, a list of the fastest-growing EMEA technology companies, based on growth rate revenue during the past four years. Marc Rouanet, Co-Founder and CEO of Sublime Skinz said: “We are absolutely thrilled to be named as
Audio Google Assistant on more than 400 million devices in 2017 Google announced yesterday that achieved the 400 million devices with Google Assistant installed in 2017.
Audio Voice Search Guidelines revealed by Google for the first time Search Speech Guidelines are similar to the Search Quality Rating Guidelines, but Google Assistant needed to have “its own guidelines in place, as many of its interactions utilize what is called “eyes-free technology,” when there is no screen as part of the experience.”
Display Differences between Programmatic, YouTube, Facebook, Snapchat, and Instagram video ads When a video campaign is being planned is difficult to compare different platforms, as each uses different metrics and there aren't standards on video ads. Only on programmatic, the metrics are well defined.
Video metrics Find here the metrics associated with programmatic video: Impressions The number of times that a browser or mobile device sent a ping to the server, telling that creative content was requested and has started to download during the specified date range. Clicks The number of times a user has clicked
Data Smart is the first SSP 100% ads.txt compliant since December, 20 ince December 20th, all unauthorized ads.txt domains will be blocked to cater to Smart's demand partners' desire to buy only ads.txt compliant inventory.
