Latest Articles
9471 Articles
Netflix eliminated the ability to cast content from mobile devices to most streaming hardware, forcing users to navigate with physical remotes instead of smartphones.
by Luis Rijo
Google Ads policy update enables Custom Segments for Display campaigns starting December 12, allowing advertisers to build audiences with broader tool access.
by Luis Rijo
Magnite research reveals 94 million Japanese consumers use OTT, mobile apps, and digital audio regularly. Study finds open internet drives strong ad response rates.
by Luis Rijo
YouTube handles will now appear in live chat and channel memberships, part of broader platform updates announced on 25 November 2025.
by Luis Rijo
Nicole Pruess analyzes Reuters findings on Meta fraudulent advertising revenue while discussing podcast industry consolidation and CTV transparency demands.
by Luis Rijo
Azerion commits to transparent political ads across Europe while competitors withdraw, filling infrastructure gap left by Google and Meta exits.
by Luis Rijo
Media.net study shows YouTube Shorts at 56% leads TikTok and Facebook at 50% each while 90% of consumers want vertical video across publisher sites.
by Luis Rijo
Smartly introduced Creative Predictive Potential and Creative Insights on November 18, integrating AI-powered creative intelligence across social, Google, CTV.
by Luis Rijo
Netflix eliminated the ability to cast content from mobile devices to most streaming hardware, forcing users to navigate with physical remotes instead of smartphones.
by Luis Rijo
Google Ad Manager launched focused banner ads on March 9, 2026, a beta format that blurs article text mid-scroll until readers tap a button to resume reading.
Tests and antitrust filings reveal Google AI Mode draws from FastSearch - a cached, lighter index separate from the live web powering traditional Search results
Google expanded Ads Advisor with three agentic safety features: real-time policy reviews, 24/7 security monitoring, and instant certifications via Gemini.
Danny Sullivan last week republished his 1996 Webmaster's Guide to Search Engines, a 30-year milestone document that shaped modern SEO practices and terminology.
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
EU proposes requiring Alphabet to share Google Search query, click, ranking and view data with rival engines on FRAND terms in DMA specification proceedings.
Google kills Dynamic Search Ads in September, ChatGPT ad CPMs drop from $60 to $25, the IAB records $294.6B in 2025 digital ad revenue, and Amazon's billing crisis deepens.
Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.
Netflix eliminated the ability to cast content from mobile devices to most streaming hardware, forcing users to navigate with physical remotes instead of smartphones.
by Luis Rijo
Google Ads policy update enables Custom Segments for Display campaigns starting December 12, allowing advertisers to build audiences with broader tool access.
by Luis Rijo
Magnite research reveals 94 million Japanese consumers use OTT, mobile apps, and digital audio regularly. Study finds open internet drives strong ad response rates.
by Luis Rijo
YouTube handles will now appear in live chat and channel memberships, part of broader platform updates announced on 25 November 2025.
by Luis Rijo
Nicole Pruess analyzes Reuters findings on Meta fraudulent advertising revenue while discussing podcast industry consolidation and CTV transparency demands.
by Luis Rijo
Azerion commits to transparent political ads across Europe while competitors withdraw, filling infrastructure gap left by Google and Meta exits.
by Luis Rijo
Media.net study shows YouTube Shorts at 56% leads TikTok and Facebook at 50% each while 90% of consumers want vertical video across publisher sites.
by Luis Rijo
Smartly introduced Creative Predictive Potential and Creative Insights on November 18, integrating AI-powered creative intelligence across social, Google, CTV.
by Luis Rijo