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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

AI

Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

AI   -   Mar 22, 2026 Walmart's ChatGPT checkout flopped. Here's what comes next.
Walmart's Sparky AI shopping chatbot, a smiley face avatar used inside ChatGPT and Gemini.

Walmart's Instant Checkout in ChatGPT converted three times worse than click-out links. Now Sparky is coming to ChatGPT and Gemini to replace it.

AI   -   Mar 22, 2026 Publicis vs Trade Desk, OpenAI's ads manager, and Google's health AI push
`Audit papers explode over cracked DSP dashboard, ad tech supply chain breaks down

Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL.

AI agents navigate Google's web crawling infrastructure across data streams.
AI   -   Mar 23, 2026 Google-Agent joins the crawler list as AI browsing gets an official identity

Google on March 20 added Google-Agent to its user-triggered fetchers list, formalizing a new user agent for AI systems like Project Mariner that navigate the web on behalf of users.

by Luis Rijo
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AI   -   Mar 23, 2026 Google-Agent joins the crawler list as AI browsing gets an official identity
AI agents navigate Google's web crawling infrastructure across data streams.

Google on March 20 added Google-Agent to its user-triggered fetchers list, formalizing a new user agent for AI systems like Project Mariner that navigate the web on behalf of users.

by Luis Rijo
AI   -   Mar 22, 2026 Walmart's ChatGPT checkout flopped. Here's what comes next.
Walmart's Sparky AI shopping chatbot, a smiley face avatar used inside ChatGPT and Gemini.

Walmart's Instant Checkout in ChatGPT converted three times worse than click-out links. Now Sparky is coming to ChatGPT and Gemini to replace it.

by Luis Rijo
AI   -   Mar 22, 2026 Publicis vs Trade Desk, OpenAI's ads manager, and Google's health AI push
`Audit papers explode over cracked DSP dashboard, ad tech supply chain breaks down

Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL.

by Luis Rijo
AI   -   Mar 22, 2026 Czech publishers get new robots.txt shield against AI scrapers
Czech publishers block AI crawlers with robots.txt shield against data mining bots.

SPIR on March 19 updated its standard for Czech online publishers to opt out of AI text and data mining, adding real-time response crawlers to the scope of the robots.txt framework.

by Luis Rijo
AI   -   Mar 22, 2026 EU Parliament committee backs AI Act delay with fixed 2027 deadline
European Parliament hemicycle with AI circuit overlays symbolising EU AI Act regulation.

European Parliament committees vote 101-9 to postpone AI Act high-risk system deadlines to December 2027 and August 2028, replacing a flexible Commission trigger with fixed dates.

by Luis Rijo
AI   -   Mar 22, 2026 White House AI framework targets state laws, child safety, and copyright
White House presidential seal above "Artificial Intelligence" text on navy background.

The White House yesterday released a seven-pillar national AI policy framework urging Congress to preempt state AI laws, protect children online, and leave copyright questions to courts.

by Luis Rijo
Search   -   Mar 21, 2026 One billion health questions a day - what Google is doing with them
Google G as a doctor holding a tablet in a hospital corridor, AI meets healthcare.

Google processes over one billion health queries daily. At The Check Up 2026, on March 17, it detailed how AI Mode, Fitbit, and research tools handle that scale.

by Luis Rijo
AI   -   Mar 17, 2026 Perion's Outmax AI agent turns audited numbers into an adtech case study
Outmax AI agent grows advertiser spend from $50K to $20M across YouTube and Meta in 24 months.

Perion's 2025 Form 20-F, filed March 16, 2026 with the SEC, documents how its Outmax AI execution agent drove CTV revenue up 59% in Q4 and scaled one client's spend from $50K to $20M in 24 months, while operating as a cross-DSP optimization layer no single platform can replicate.

by Luis Rijo
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