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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
Walmart's Instant Checkout in ChatGPT converted three times worse than click-out links. Now Sparky is coming to ChatGPT and Gemini to replace it.
Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL.
Google on March 20 added Google-Agent to its user-triggered fetchers list, formalizing a new user agent for AI systems like Project Mariner that navigate the web on behalf of users.
by Luis Rijo
Google on March 20 added Google-Agent to its user-triggered fetchers list, formalizing a new user agent for AI systems like Project Mariner that navigate the web on behalf of users.
by Luis Rijo
Walmart's Instant Checkout in ChatGPT converted three times worse than click-out links. Now Sparky is coming to ChatGPT and Gemini to replace it.
by Luis Rijo
Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL.
by Luis Rijo
SPIR on March 19 updated its standard for Czech online publishers to opt out of AI text and data mining, adding real-time response crawlers to the scope of the robots.txt framework.
by Luis Rijo
European Parliament committees vote 101-9 to postpone AI Act high-risk system deadlines to December 2027 and August 2028, replacing a flexible Commission trigger with fixed dates.
by Luis Rijo
The White House yesterday released a seven-pillar national AI policy framework urging Congress to preempt state AI laws, protect children online, and leave copyright questions to courts.
by Luis Rijo
Google processes over one billion health queries daily. At The Check Up 2026, on March 17, it detailed how AI Mode, Fitbit, and research tools handle that scale.
by Luis Rijo
Perion's 2025 Form 20-F, filed March 16, 2026 with the SEC, documents how its Outmax AI execution agent drove CTV revenue up 59% in Q4 and scaled one client's spend from $50K to $20M in 24 months, while operating as a cross-DSP optimization layer no single platform can replicate.
by Luis Rijo