DoubleVerify launches News Accelerator
DV's News Accelerator program aims to align product innovation with news industry needs and encourage ad spending on journalism.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Amazon Ads expands measurement and targeting capabilities with AMC
Amazon Ads unveils new tools for product launches, audience targeting, and measurement to help brands maximize advertising impact across channels.
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Feedly launches AI Actions
New AI-powered features streamline article summarization, data extraction, and report creation for market intelligence professionals.
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Apple's new iPad Mini
Apple unveils iPad mini with A17 Pro, Apple Intelligence, and Apple Pencil Pro support, starting at $499 for 128GB.
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IAB Tech Lab unveils ADMaP: a privacy-first digital ad attribution protocol
New ADMaP protocol enables secure, privacy-compliant digital ad attribution amid evolving data privacy landscape.
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WPEngine seeks injunction against WordPress founders
Case 3:24-cv-06917-AMO exposes alleged extortion and cyber attacks, with WPEngine seeking to halt Automattic and Mullenweg's actions.
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Google Analytics 360 enhances data insights with unsampled quota upgrades
Recent updates to Google Analytics 360 offer users access to significantly more unsampled data, improving analysis capabilities.
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Adobe unveils GenStudio for Performance Marketing
Adobe launches GenStudio for Performance Marketing, revolutionizing campaign creation with generative AI and integrated partnerships.
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Study warns of AI pitfalls in human decisions: calls for cautious integration
New research highlights challenges in combining AI and human judgment for complex moral and ethical decisions.
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Global copyright laws converge to support AI training, new study reveals
Research uncovers surprising harmony in copyright exceptions for AI across diverse legal systems, predicting further convergence despite ongoing challenges in this rapidly evolving field.
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Google tightens rules for Ad Agencies managing client accounts
New rules require more transparency on costs and performance for agencies managing Google Ads accounts.
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Microsoft unveils Ad Selection API for privacy-preserving advertising
New server-side API aims to balance user privacy and ad relevance as industry moves away from third-party cookies.
