Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Data - Jan 18, 2025 Data privacy group files complaints against Chinese tech firms over EU data flows

Privacy advocacy group noyb challenges TikTok, AliExpress, SHEIN and others over alleged unlawful data transfers to China.

Data - Jan 18, 2025 Google faces security complaint over real-time bidding data practices

FTC urged to investigate Google's RTB system for sharing Americans' sensitive data with foreign adversaries under new law.

Chinese data surveillance concerns on EU privacy laws illustrated with flag and circuit board patterns.

Data - Jan 19, 2025 Europe inches closer to TikTok restrictions amid data privacy concerns

Privacy group's legal action against Chinese tech firms could lead to significant changes in TikTok's EU operations.

by Luis Rijo

Other Tags

Latest Articles 2241 Articles

Data - Jan 19, 2025 Europe inches closer to TikTok restrictions amid data privacy concerns

Privacy group's legal action against Chinese tech firms could lead to significant changes in TikTok's EU operations.

by Luis Rijo

Data - Jan 18, 2025 Data privacy group files complaints against Chinese tech firms over EU data flows

Privacy advocacy group noyb challenges TikTok, AliExpress, SHEIN and others over alleged unlawful data transfers to China.

by Luis Rijo

Data - Jan 18, 2025 Google faces security complaint over real-time bidding data practices

FTC urged to investigate Google's RTB system for sharing Americans' sensitive data with foreign adversaries under new law.

by Luis Rijo

Data - Jan 18, 2025 Amazon's brand lift study reveals impact of combined video and display formats

Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement.

by Luis Rijo

Data - Jan 18, 2025 Amazon introduces conversion tracking to measure advertising path effectiveness

New beta reporting tool reveals customer journey across Amazon ad formats, helping advertisers track 30-day conversion paths.

by Luis Rijo

Data - Jan 18, 2025 European data regulators release updated pseudonymisation guidelines for 2025

New EDPB guidance outlines technical requirements for pseudonymisation in data processing while providing real-world examples.

by Luis Rijo

Data - Jan 18, 2025 European trade groups defend consent or pay models in feedback to privacy regulators

Digital advertising associations submit detailed feedback on "consent or pay" models to EU privacy board, highlighting legal and economic factors

by Luis Rijo

Data - Jan 18, 2025 TTD expands data analytics with $30m Sincera acquisition deal

Digital advertising platform acquires data company to enhance publisher quality assessment and campaign optimization capabilities.

by Luis Rijo