IAB launches diligence platform to streamline digital ad privacy compliance
New IAB Diligence Platform addresses growing privacy regulations in digital advertising, offering standardized compliance tools.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Posts
Previous Posts-
-
Google unveils AI-Powered Pixel 9, Watch 3, and Buds Pro 2 at Made by Google 2024
Google announces new AI-driven devices including Pixel 9 phones, Pixel Watch 3, and Pixel Buds Pro 2 with enhanced Gemini integration.
-
Microsoft Clarity unveils User Intent Metrics
Clarity introduces User Intent feature, categorizing visitors to provide deeper insights into web traffic quality and engagement levels.
-
IAB Europe unveils OpenGHG
IAB Europe launches beta test of OpenGHG, a tool to estimate greenhouse gas emissions from digital advertising campaigns.
-
Salesforce integrates Tableau Pulse AI Insights into CRM for enhanced analytics
Salesforce launches Pulse for Salesforce, bringing AI-powered analytics from Tableau directly into CRM workflows.
-
California to introduce Digital Driver's Licenses in Apple Wallet
California DMV partners with Apple to offer digital driver's licenses and state IDs in Apple Wallet, enhancing security and convenience.
-
EU Digital Services Act brings new requirements for app store developers
Apple announces crucial deadlines for app developers to comply with EU Digital Services Act on the App Store.
-
Nielsen and Innovid partner to streamline cross-media ad measurement
Collaboration aims to simplify workflow and enhance coverage in digital advertising measurement across TV and streaming platforms.
-
Microsoft Clarity launches SDK for Jetpack Compose, enhancing mobile app analytics
New Clarity Compose SDK offers advanced user behavior insights for Android apps built with Jetpack Compose, expanding analytics capabilities.
-
Adobe unveils AI-powered B2B marketing solution
New Adobe Journey Optimizer B2B Edition uses generative AI to identify and personalize experiences for complex B2B sales cycles.
-
Looker unveils comprehensive guide on hosting options
New resource helps organizations choose between Looker-hosted and customer-hosted deployments for data analytics.
-
Apple revises App Store rules for EU: external purchase links expanded
Apple updates StoreKit External Purchase Link Entitlement, allowing developers more freedom in promoting off-app purchases in EU.
