Effectv unveils new TV Ad Solutions for 2024 political campaigns
Comcast's Effectv launches advanced multiscreen advertising tools to help political campaigns reach voters effectively.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Looker Studio enhances Bin Calculated Field type with new formatting options
Looker Studio introduces three new formatting options for Bin calculated fields, improving data visualization and analysis capabilities.
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Google AdMob revamps User Activity Report metrics for enhanced clarity
Google updates AdMob's User Activity Report metrics, focusing on improved clarity and brevity for app developers and advertisers.
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Google Ads API v17_1 release brings new features for advertisers
Google announces Ads API v17.1 with shareable previews, asset management, and enhanced reporting capabilities.
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Meta to deprecate over 100 unique metrics from Ads Insights API on October 30
Meta announces major changes to Ads Insights API, removing numerous unique metrics and affecting data retrieval for advertisers.
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Google enhances smart home devices with Gemini AI technology
Google integrates Gemini AI models into Nest cameras and Google Home, improving functionality and user experience.
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Dutch DPA warns of data breach risks from AI Chatbot use in workplaces
Dutch Data Protection Authority alerts organizations to potential data breaches caused by employee use of AI chatbots in professional settings.
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Comscore reports Q2 2024 results: revenue down
Comscore's Q2 2024 earnings show revenue decline and adjusted EBITDA drop amid ongoing industry challenges.
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Similarweb reports Q2 2024 results, raises full-year guidance
Digital intelligence company Similarweb sees accelerating revenue growth and profitability in Q2, acquires app analytics firm 42matters.
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Microsoft Advertising unveils major updates to Performance Max and Ad Tools
Microsoft enhances Performance Max campaigns, introduces AI-powered content tools, and expands targeting options for advertisers.
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Google Trends unveils redesigned Trending Now page with enhanced features
Google Trends introduces a revamped 'Trending Now' interface, offering improved filtering options and expanded keyword data.
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GDPR Report: €4.2B in fines, 72% awareness, 6,680 enforcement actions
EU Commission's 2nd GDPR report reveals €4.2B in fines, 72% public awareness, and 6,680 enforcement actions since 2018.
