The Trade Desk CEO Jeff Green Analyzes Google's Latest Cookie Policy Shift
Jeff Green shares insights on Google's third-party cookie delay, discussing implications for advertisers and publishers.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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WordPress.com partners with Perplexity AI for enhanced content discovery
New collaboration aims to increase visibility and potential revenue for WordPress.com publishers through AI-powered search.
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Content creation framework unveiled: Solving the what to post dilemma
New content strategy guide offers systematic approach to generating ideas and structuring posts for social media and blogs.
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Google Ads suffers major outage, exposing competitor data to some advertisers
Google Ads experiences significant reporting glitch, revealing sensitive competitor information and disrupting key features for advertisers.
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Salesforce to acquire PredictSpring, enhancing omnichannel retail capabilities
Salesforce's acquisition of PredictSpring aims to unify digital and physical retail experiences through advanced POS technology.
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Six U.S. States added to global privacy platform amid evolving regulations
IAB Tech Lab expands GPP coverage with new state sections for Delaware, Iowa, Nebraska, New Hampshire, New Jersey, and Tennessee.
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Dun & Bradstreet Q2 2024 results: revenue up 3.9%, showcasing B2B data strength
D&B's Q2 earnings highlight its crucial role in B2B marketing, leveraging Eyeota acquisition and data segments.
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Privacy advocate sues Hamburg DPA over 'Pay or OK' consent banner decision
noyb files lawsuit against Hamburg data protection authority for approving DER SPIEGEL's controversial consent practices.
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Apple's Q3 2024: record revenue, AI focus, and services growth
Apple reports Q3 2024 results with record revenue, emphasis on AI development, and strong services growth.
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Top websites increasingly block AI Web Crawlers
New data shows over 35% of leading sites now block GPTBot, with varied blocking rates for other AI crawlers.
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Apple updates App Store review guidelines, clarifies rules for emulators
Apple revises App Store guidelines, allowing PC emulator apps to offer game downloads and clarifying rules for developers.
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Back-to-school spending expected to hit record highs in 2024, Walmart reports
Walmart's 2024 back-to-school insights reveal record spending projections and shifting consumer behaviors amidst economic concerns.
