Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Data - Oct 27, 2024 Google Analytics updates BigQuery Export with enhanced traffic source analysis

Learn about the latest Google Analytics BigQuery export enhancement adding session-scoped traffic source fields for deeper insights.

Video - Oct 25, 2024 Nielsen expands YouTube CTV ad measurement in India with cross-device analytics

Nielsen launches deduplicated measurement for YouTube CTV ads across mobile and desktop devices in India, enhancing ad analytics.

Video - Oct 27, 2024 Nielsen launches YouTube CTV ad measurement with cross-device tracking in Thailand

Nielsen expands YouTube advertising measurement in Thailand, offering deduplicated tracking across CTV, mobile and desktop devices.

by Luis Rijo

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Video - Oct 27, 2024 Nielsen launches YouTube CTV ad measurement with cross-device tracking in Thailand

Nielsen expands YouTube advertising measurement in Thailand, offering deduplicated tracking across CTV, mobile and desktop devices.

by Luis Rijo

Data - Oct 27, 2024 Google Analytics updates BigQuery Export with enhanced traffic source analysis

Learn about the latest Google Analytics BigQuery export enhancement adding session-scoped traffic source fields for deeper insights.

by Luis Rijo

Video - Oct 25, 2024 Nielsen expands YouTube CTV ad measurement in India with cross-device analytics

Nielsen launches deduplicated measurement for YouTube CTV ads across mobile and desktop devices in India, enhancing ad analytics.

by Luis Rijo

Data - Oct 25, 2024 Google and YouTube launch Election Tools for US Voters

Google rolls out features to help voters access polling locations, candidate information, and combat AI-generated content ahead of November election.

by Luis Rijo

Social - Oct 24, 2024 LinkedIn Ireland faces €310 Million fine for GDPR violations in data processing

Irish Data Protection Commission penalizes LinkedIn for unlawful processing of personal data and targeted advertising practices.

by Luis Rijo

Data - Oct 24, 2024 Huawei launches HarmonyOS NEXT: A complete break from Android ecosystem in 2024

Huawei's HarmonyOS NEXT debuts with 15,000+ native apps, marking full Android independence and major ecosystem growth.

by Luis Rijo

Search - Oct 24, 2024 Google launches new Search Trends documentation to help content creators

Google Search Central releases comprehensive guide on using Google Trends data for content strategy and market understanding.

by Luis Rijo

Data - Oct 24, 2024 DV360 revamps reporting system with major November 2024 infrastructure update

Google announces comprehensive changes to Display & Video 360 reporting, including faster loading times and enhanced statistical controls.

by Luis Rijo