The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google yesterday launched a new tool in Google Ads called Cross-Media Reach Measurement that helps advertisers understand how many people saw their video ads and how often across YouTube and traditional TV (in some regions).
As cookies disappear, Amazon Ads offers solutions for a privacy-focused future. Ad Relevance targets ads using browsing behavior & AI, while Signal IQ helps publishers measure ad identifier performance.
HUMAN has identified less than 1% of impressions on LinkedIn and its publisher network (including CTV) as invalid traffic.
Updated Functionality for Distributing Reports to Teams
Changes Align with Apple's App Tracking Transparency (ATT) Policy, launched in 2021.
Effortless caption generation for on-demand videos and live stream recordings.
He explores the mechanics, economics, and processes behind opaque practices within the media, technology, and telecommunications sectors.
These websites prioritize ad revenue over user experience, often employing low-quality content and intrusive advertising tactics.
Amazon yesterday announced a significant investment of 10 billion euros in Germany to further expand its logistics network and cloud infrastructure in the country.
Mozilla this week announced the acquisition of Anonym, a company pioneering privacy-preserving advertising technologies.
As the advertising industry grapples with evaluating greenhouse gas emissions from digital campaigns, Teads, a global media platform, announced a new Carbon Reduction Program at Cannes Lions.
Microsoft Clarity yesterday announced the integration of its session recording software with HubSpot, a popular customer relationship management (CRM) platform.
