Google Analytics introduces a new recommendation feature to identify and fix broken deep links, enhancing app user experience.

Optimizely's acquisition of NetSpring brings warehouse-native analytics to its digital experience platform, enhancing experimentation capabilities.

Adform partners with Mastercard, retains MRC accreditation, and enhances programmatic guaranteed workflow in latest updates

Amazon Marketing Cloud introduces a self-serve tool to help advertisers manage ad frequency and improve campaign efficiency.

Google introduces errors 9.1 and 10.1 to help publishers troubleshoot certified CMP coverage in EEA, UK, and Switzerland.

Apple unveils plans for regional age ratings in Australia and France, enhancing App Store safety measures for users.

New open standard enables advertisers and publishers to match audiences privately without third-party cookies.

New Adobe tools measure and personalize AI-generated marketing content, boosting ROI through real-time experimentation and insights.