Sprinklr expands partnership with Snapchat to empower brands on public profiles
Social media management platform Sprinklr partners with Snapchat to offer unified management of organic and paid content for brands on Snapchat Public Profiles.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Finance apps see explosive growth with 119% revenue increase year-over-year
A new report by Adjust reveals a surge in revenue, user engagement, and market expansion within the finance app industry, with a 119% year-over-year increase in revenue in Q1 2024.
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Avast banned from selling user browsing data for advertising purposes
The FTC banned Avast from selling user browsing data for advertising after the company was caught deceiving users about its data collection practices.
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Cloudflare introduces a feature to block AI Scrapers and Crawlers
Publishers can now block artificial intelligence (AI) bots, crawlers, and scrapers from scraping the website content and training large language models (LLM) to recreate it without permission.
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Google Translate adds support for 110 new languages
Google Translate expanded its reach to millions by adding support for 110 new languages, including major world languages, minority languages, and revitalized languages.
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Nielsen brings deduplicated YouTube CTV measurement to the UK
Nielsen launched deduplicated YouTube CTV campaign measurement in the UK, allowing advertisers to track audience reach and ad frequency across devices.
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IAS expands measurement solutions for Microsoft Advertising Network
Integral Ad Science (IAS) expanded its measurement solutions for the Microsoft Advertising Network, offering verification and deeper insights into campaign quality for advertisers.
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Google expands AI Tools for Students and Teachers
Google Workspace for Education gets a major AI upgrade with features like a safer Gemini for students, personalized learning with LearnLM, and enhanced Chromebook Plus devices.
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Apple updates iOS and iPadOS to comply with EU Digital Markets Act
Apple updated iOS and iPadOS to comply with the EU's Digital Markets Act, allowing alternative app stores, payments, and browsers in the EU.
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Meta AI Arrives in India
Meta AI promises to be a versatile companion for Indian users. The announcement highlights a range of functionalities designed to streamline tasks, spark creativity, and enhance information discovery, all within the familiar interfaces of Meta's core apps.
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India makes strides in combating Ad Fraud: DV reports 36% reduction
The report analyses media quality and performance trends from more than one trillion impressions from over 2,000 brands across APAC, EMEA, LATAM, and North America.
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Google Ads introduces Cross-Media Reach measurement
Google yesterday launched a new tool in Google Ads called Cross-Media Reach Measurement that helps advertisers understand how many people saw their video ads and how often across YouTube and traditional TV (in some regions).
