GA4 Update: View remarketing audience sizes directly in GA
Advertisers can now see the number of users who are eligible for remarketing and ads personalization directly in GA4
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Oracle to shut down advertising products and services by September 2024
Oracle Corporation this week announced the end-of-life (EOL) of its Advertising products and services.
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Apple updates App Store Age Ratings in Australia and South Korea
Apple today announced upcoming changes to the App Store age rating system in Australia and South Korea.
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DoubleVerify launches Transparency Center to boost industry education
DoubleVerify (DV) today announced the launch of the DV Transparency Center. This initiative aims to enhance industry understanding and trust in digital ad verification by offering educational resources and addressing key topics within the advertising ecosystem.
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Meta opens Threads API to all developers
This API allows developers to integrate Threads functionality into their own applications, potentially enabling new features and use cases for the ephemeral messaging platform.
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Ad Fraud on the rise: Gen AI makes schemes more sophisticated
The report highlights a significant increase in new ad fraud schemes, with fraudsters exploiting advancements in Generative AI (Gen AI) to target emerging platforms like Connected TV (CTV) and streaming audio.
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Facebook deprecates Additional Page Insights API Metrics
Facebook yesterday announced the deprecation of additional Page Insights API metrics.
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IAS expands Brand Safety Measurement to Performance Max and Demand Gen
This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.
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FTC sues Adobe: Cancellation headaches and hidden fees alleged
The Federal Trade Commission (FTC) is suing software giant Adobe, alleging the company deceived consumers by hiding early termination fees (ETFs) and making it difficult to cancel subscriptions for popular software like Photoshop and Acrobat.
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Microsoft Clarity's Copilot now analyzes mobile app user behavior
New AI Feature Summarizes User Recordings and Heatmaps for Mobile Apps.
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Sprinklr now offers integrated Reddit listening, advertising & analytics
Sprinklr Now Offers Integrated Reddit Listening, Advertising & Analytics for Businesses.
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Google Tag Manager introduces container quality status bar for easier tag management
Google this month introduced a new feature for Google Tag Manager (GTM) that simplifies the process of maintaining accurate website tracking.
