The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The research, conducted in April 2024 among 1,500 UK adults, reveals a complex dynamic between the desire for free content and the willingness to accept advertising for continued access.
Google Analytics 4 (GA4) this week rolled out a new feature – custom event data import. This functionality empowers users to integrate valuable data collected outside of GA4 with their existing Analytics data.
The update introduces new metrics, "User key event rate" and "Session key event rate," to the User Acquisition and Traffic Acquisition reports.
A new study by YouGov, commissioned by Taboola, sheds light on advertiser readiness for the upcoming demise of third-party cookies.
The update specifies that the minimum reporting thresholds will apply to ten specific click-derived metrics.
This marked a significant shift for the software giant, which had previously invested heavily in building an ad tech presence.
This builds upon the foundation laid in macOS Sonoma (released in 2023), which introduced the ability to add any website to the Dock and launch it as a web app.
Google Analytics 4 (GA4) now lets you import and analyze event data you collect outside of GA4 for a more comprehensive view.
Lionsgate and Nielsen join forces to bring traditional TV measurement to FAST channels, with MovieSphere becoming the first to benefit.
Google Analytics 4 (GA4) announces an update to its attribution model aimed at improving conversion credit accuracy for paid search campaigns.
DuckDuckGo introduces DuckDuckGo AI Chat, a privacy-focused platform to anonymously interact with various AI chatbots.
Google releases v17 of the Google Ads API, featuring updates for resource usage policies, reporting capabilities, and campaign management.
