European Ad Fraud Drops Sharply in Channels with Strong Anti-Fraud Measures
Study Shows Big Reduction in Fake Ad Traffic for Companies Using Robust Verification.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Cookieless Ads: 40% lower value but early signs of progress
Data reveals cookieless ad inventory sells at 40% lower value, but Prebid shows improvement and extended timeline offers hope for publishers.
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Apple introduces AdAttributionKit, a new framework for measuring app install
During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns.
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Advertising industry bodies scrutinized for lack of objectivity
The article highlights a potential conflict of interest due to the financial ties between these organizations and big tech companies like Google.
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Antitrust concerns resurface as Oracle shuts down ad tech business
The shuttering of Oracle's ad tech business raises concerns about a potential decrease in competition within the online advertising industry.
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Rethinking Conversion Windows for accurate Attribution in GA4
When using Google Analytics 4 (GA4), the default settings for conversion windows might not be ideal for achieving the most accurate attribution data.
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Apple Pay gains ground with rewards, installments, and wider browser support
Apple this month announced a significant expansion of Apple Pay features coming this fall. Users can expect greater flexibility and choice when making online and in-app purchases with iPhone and iPad.
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Adobe reports strong Q2 FY 2024 Results, raises annual targets
The company reported record revenue of $5.31 billion, an increase of 10% year-over-year (11% in constant currency).
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Amazon launches Amazon Publisher Cloud, a new clean room technology
APC tackles the challenge of audience targeting amidst evolving privacy regulations by leveraging "clean room" technology.
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Opera and GeoEdge renew partnership to enhance Ad Quality and User Safety
This partnership focuses on improving ad quality, user safety, and overall transparency within the digital advertising ecosystem.
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Looker Studio updates enhance Data Visualization
Google this month announced updates to Looker Studio, its data visualization tool. These updates focus on improved data presentation and user experience.
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Nielsen and LiveRamp partner for advanced audience measurement
Nielsen this month announced a collaboration with LiveRamp, a data collaboration platform. This partnership aims to enhance audience planning and measurement capabilities within Nielsen ONE, Nielsen's advertising suite.
