Marketing Mix Modeling: A resurrected technique for today's marketers
Marketing Mix Modeling (MMM) sees a resurgence as a tool for marketers, with considerations for data privacy and limitations for smaller budgets.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Posts
Previous Posts-
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IAB Tech Lab finalizes Framework for Data Deletion Requests in Ad Tech
IAB Tech Lab releases finalized Data Deletion Request Framework, standardizing how companies handle consumer privacy requests within the digital ad supply chain.
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GA4 strengthens campaign measurement with Floodlight Linking
Google Analytics 4 expands Floodlight linking for subproperties and roll-up properties, enhancing campaign measurement capabilities.
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Google Analytics 4 enhances Real-Time User Tracking
Google Analytics 4 update provides minute-by-minute user activity data for websites and apps in the Realtime report.
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Microsoft Clarity introduces Funnels
See how Clarity Funnels visualize user journeys & help optimize your website for conversions.
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How Chrome became fastest browser on Speedometer
Chrome team this week detailed how Chrome achieved the highest score ever recorded on Speedometer 3.0, a recently released browser benchmark.
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Managing Google Ads for a business? Verify affiliation
Google Ads offers an optional step to confirm your affiliation with the advertised business.
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Looker Studio Updates: New partner connectors and enhanced total calculations
Google yesterday released updates to Looker Studio, its data visualization tool. These updates focus on expanding data source options through partner connectors and improving report functionality.
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Gemini mobile app expands to Europe
Google today announced the expansion of its AI assistant mobile app, Gemini, to European countries. This follows the initial launch in February 2024 in select markets.
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DV360 announces update to Structured Data Files (SDF) and introduces new QA format
Google Display & Video 360 last week announced the general availability of Structured Data Files (SDF) version 7.1 (v7.1) and the open beta launch of a new QA format for SDFs.
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Google Ads announces completion of new design rollout
Google Ads last week announced the completion of its new design rollout. This new interface, introduced in 2023, aims to improve overall user experience by making navigation and functionality more intuitive.
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Google Analytics introduces Instant Email Reporting
Google Analytics last week announced a new feature for administrators: the ability to send standard and custom reports by email instantly.
