The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Apple recently announced updates to its app distribution terms for developers in the European Union (EU). These changes address the Core Technology Fee (CTF) and the upcoming application of the Digital Markets Act (DMA) to iPadOS.
This agreement designates Nielsen as SAG-AFTRA's third-party provider for streaming content measurement.
Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data.
The dominance of Google Search necessitates a robust legal remedy to safeguard competition and user interests in the digital age.
Cloudflare's Search Engine Referral Report for Q1 2024, published on May 3rd, reveals that Google maintains a staggering lead with a commanding 89.12% share of the global search market.
Chrome maintains its dominant position with a staggering market share of over 65%. Safari remains a strong competitor, likely due to its prevalence on Apple devices.
Users can now directly add a title to their charts and customize its appearance, including font, color, size, and positioning.
Total digital ad spend in Ireland reached €958 million in 2023, reflecting an 11% year-over-year (YoY) increase.
A growing number of users opting out of marketing cookies, creating a data gap that hindered their ability to track user behavior and optimize campaigns.
Pixalate this week released its Q1 2024 Delisted CTV Apps Report. This report sheds light on a concerning trend: a significant rise in the number of apps being removed from popular CTV app stores.
Apple reported quarterly revenue of $90.8 billion, representing a 4% decrease compared to the same period in the previous year.
This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.
