The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Wondery yesterday announced the launch of Wondery Ad Analytics, a new suite of tools designed to enhance transparency, performance measurement, and overall campaign effectiveness for advertisers in the podcast space.
Integral Ad Science (IAS), a leading digital media measurement and verification company, released the 19th edition of its Media Quality Report (MQR) on May 7, 2024.
The company reported sustained momentum in both top and bottom-line performance, demonstrating healthy financial growth.
Shares of DoubleVerify (DV) plunged nearly 39% on Wednesday after the advertising technology company reported mixed first-quarter results and lowered its full-year revenue guidance.
Google Analytics 4 (GA4) this week introduced a feature called Saved Comparisons.
This update introduces SKAdNetwork (SKAN) conversion reporting, allowing marketers to gain deeper post-install insights into their iOS app campaigns.
Large language model (LLM) platform Grok this week announced its official launch in the UK market.
This new feature allows for the creation of "nested" or "multi-level" Manager Accounts (MAs), addressing the needs of complex organizations with multiple advertising teams.
Net revenue for Q1 2024 was $4.0 million, down 12% compared to $4.6 million in Q1 2023.
The company aims to revolutionize how direct-to-consumer (DTC) brands design and deploy promotional strategies.
Acxiom announced a strategic partnership with ActionIQ, a leader in Customer Data Platform (CDP) technology.
This achievement comes through a collaborative effort with Assertive Yield (AY), a company specializing in AI-driven traffic shaping solutions for digital advertising platforms.
