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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google Analytics 4 users gain powerful new data visualization capabilities with the introduction of row plotting in line charts.
New trafficking updates to affect digital advertisers in September 2024.
App Store revises pricing and taxation for digital goods across multiple countries, affecting developers and consumers alike.
by Luis Rijo
App Store revises pricing and taxation for digital goods across multiple countries, affecting developers and consumers alike.
by Luis Rijo
Google Analytics 4 users gain powerful new data visualization capabilities with the introduction of row plotting in line charts.
by Luis Rijo
New trafficking updates to affect digital advertisers in September 2024.
by Luis Rijo
Google's Display & Video 360 and Campaign Manager 360 to implement improved conversion tracking for advertisers.
by Luis Rijo
Meta's new RETINAS initiative introduces real-time server fleet utilization effectiveness to optimize data center emissions.
by Luis Rijo
Gemini Advanced users gain personalized AI assistants; improved image generation rolls out.
by Luis Rijo
InfoSum partners with WPP's Choreograph to improve campaign planning and audience profiling through secure data collaboration technology.
by Luis Rijo
Google Tag Manager's latest update includes a 'Set consent mode override' feature, enhancing user privacy controls.
by Luis Rijo