CMOs Must Start Experimenting with AI Now to Prepare for the Cookieless Future
Google is advising chief marketing officers (CMOs) to start planning for a future without third-party cookies, by embracing AI in a Cookieless environment.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Chrome Begins Phasing Out Third-Party Cookies
Google Chrome yesterday began a phased rollout of its changes to cookie tracking, with the launch of Chrome Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally.
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IAS launches Quality Attention in partnership with Lumen
Integral Ad Science (IAS) yesterday unveiled its Quality Attention™ measurement, a new product integrating media quality, eye-tracking data with machine learning to provide advertisers with actionable insights into how effectively their ads are capturing consumer attention.
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Renaming events in Google Analytics 4 (GA4)
Marketers using Google Analytics 4 (GA4) should be cautious about renaming events on the platform. While it might seem like a simple way to update event names, renaming events can lead to data skew and hinder your ability to track user behavior effectively.
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Google Universal Analytics 360 Sunset Timeline
Google this month announced changes regarding its Universal Analytics 360 platform providing a Universal Analytics 360 (UA360) Sunset Timeline.
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Unlock B2B Marketing Success with LinkedIn's Newsletter Recommendations
Despite the rise and fall of newsletter popularity, B2B marketers can still leverage this traditional marketing tool to reach their target audience and achieve their objectives. Tequia Burt, Editor in Chief, LinkedIn Collective & LinkedIn Ads Blog, wrote this week how.
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Demystifying CRM: A Comprehensive Overview of Customer Relationship Management
CRM is an essential tool for marketing professionals in today's competitive landscape. It helps them build stronger customer relationships, gain actionable insights, automate marketing tasks, and measure the effectiveness of their campaigns.
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How to avoid Unassigned Traffic in GA4
Many marketers continue to disregard these guidelines, resulting in an abundance of "unassigned traffic" in their GA4 reports.
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VideoPoet AI: The future of video creation is here
Unlike existing diffusion-based models, VideoPoet leverages the power of large language models (LLMs) to integrate multiple video generation capabilities within a single model, unlocking a new frontier in video creation.
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Account-based marketing (ABM)
Account-based marketing (ABM) is a strategic approach to business marketing that focuses on building personalized relationships with a select group of high-value accounts.
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Microsoft Clarity Dashboard gets a Personalized Touch
Microsoft Clarity this week introduced new customizable features: Drag and drop to rearrange cards on the dashboard; Hide cards to remove them temporarily from view; Choose which tab to display by default for cards with multiple tabs.
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The FTC proposes new changes to COPPA Rule
The Federal Trade Commission (FTC) today proposed new changes to the Children's Online Privacy Protection Rule (COPPA Rule) that would place new restrictions on the use and disclosure of children’s personal information.
