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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Video   -   Jul 16, 2024 Attention in Advertising: New study challenges conventional wisdom
Attention in Advertising: New study challenges conventional wisdom

Kantar research reveals surprising insights on attention's role in brand-building, reshaping advertising strategies.

Data   -   Jul 14, 2024 Google Analytics 4 recommended events for enhanced tracking
Google Analytics 4

GA4 has a wide array of recommended events to improve data collection and reporting across various business verticals.

Google Analytics 4
Data   -   Jul 16, 2024 Understanding Google Analytics 4 BigQuery event ordering changes for Web Properties

New Fields Enhance Event Sequencing Analysis in BigQuery Exports.

by Luis Rijo
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Latest Articles 2260 Articles
Data   -   Jul 16, 2024 Understanding Google Analytics 4 BigQuery event ordering changes for Web Properties
Google Analytics 4

New Fields Enhance Event Sequencing Analysis in BigQuery Exports.

by Luis Rijo
Video   -   Jul 16, 2024 Attention in Advertising: New study challenges conventional wisdom
Attention in Advertising: New study challenges conventional wisdom

Kantar research reveals surprising insights on attention's role in brand-building, reshaping advertising strategies.

by Luis Rijo
Data   -   Jul 14, 2024 Google Analytics 4 recommended events for enhanced tracking
Google Analytics 4

GA4 has a wide array of recommended events to improve data collection and reporting across various business verticals.

by Luis Rijo
Data   -   Jul 14, 2024 A guide for developers navigating the end of third-party cookies in Chrome
Privacy Sandbox Analysis Tool

PSAT helps developers analyze and debug potential issues arising from the deprecation of third-party cookies in Chrome.

by Luis Rijo
Data   -   Jul 13, 2024 Amazon Q Apps: build your own AI-powered apps
Amazon Q Apps

Amazon announced the general availability of Amazon Q Apps, a no-code solution for building generative AI-powered applications within its enterprise assistant tool, Amazon Q Business.

by Luis Rijo
Data   -   Jul 13, 2024 NielsenIQ integrates Consumer and Retail Data for deeper consumer insights
NielsenIQ integrates Consumer and Retail Data for deeper consumer insights

New NIQ Discover Platform Combines Retail & Consumer Data for Holistic View. Now live in all 23 NIQ panel markets across North America, Europe, Asia, Pacific, South Africa and Latin America.

by Luis Rijo
Data   -   Jul 13, 2024 Decoding Cookie Consent: a look at noyb's report
DPAs compared to the recommendations of the EDPB taskforce

New report analyzes Cookie Banner Requirements across Europe.

by Luis Rijo
Data   -   Jul 13, 2024 Looker Studio gains new features and partners in July 2024 update
Looker Studio

Looker Studio expands functionality with Gemini integration and Partner Connectors.

by Luis Rijo
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