The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Adjust last week unveiled a new methodology to fight mobile ad fraud: click validation through proof of impression. Adjust's new standard for Click Validation encourages ad networks to send impression data with a unique identifier that corresponds with resulting clicks from users. By requesting an impression before the
Google introduced a new streamlined experience page, a direct link to Google Analytics, and a simplified code installation.
T-Mobile, Verizon, AT&T, and Sprint are reviewing how they sell location data of their customers, after Motherboard story on how easy is to buy location data from a specific user.
The NetBlocks internet observatory yesterday announced it has collected evidence of the blocking of all editions of Wikipedia in Venezuela. The restrictions are implemented by the largest telecommunications provider CANTV. Blocked users confirmed on Twitter.
Google says that now users can secure their connections to Google Public DNS with TLS, the same technology that protects their HTTPS web connections.
Acer today announced its new TravelMate X3410, a notebook series for small and medium-sized business. Acer says the 14-inch TravelMate X3410 is designed for professionals requiring a sleek, yet powerful device for multitasking and heavy workloads while withstanding the rigors of frequent travel. In the US, prices for
Google has 12 bots crawling the web and the apps. The crawlers are APIs-Google, AdSense, AdsBot Mobile Web Android, AdsBot Mobile Web, AdsBot, Googlebot Images, Googlebot News, Googlebot Video, Googlebot (Desktop), Googlebot (Smartphone), Mobile AdSense, Mobile Apps Android.
Facebook’s authoritative name servers are now using an encrypted connection with 1.1.1.1, the Cloudflare DNS Resolver.
Accenture yesterday has entered into an agreement to acquire Adaptly, a digital media services company that enables the advertisers to manage data-driven campaigns. The addition of Adaptly will bolster the capabilities of Accenture Interactive Programmatic Services, the companie says. Adaptly’s digital media services will support Accenture Interactive’s
LinkedIn introduced a new setting on Privacy that enables users to protect their email addresses. This was spotted first by TechCrunch.
David Kenny was nominated last month as the new CEO of Nielsen. David Kenny will join Nielsen as Chief Executive Officer, effective on December 3, 2018. David Kenny joins Nielsen from IBM, where he led IBM’s Cognitive Solutions business.
