The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Taboola this month launched the Data Marketplace in Japan, debuting the availability of third-party data within the Taboola platform for the first time in Japan. Eyeota and Lotame Data Exchange are the first providers. “APAC is one of our fastest growing regions and we’re thrilled to evolve our
Digital Marketing Institute (DMI) this week announced it will provide exclusive content and digital assets for graphics design education to HubSpot’s official learning resource, HubSpot Academy.
Facebook, known to be a walled garden, is now more open to third-party measurement than YouTube. While Facebook allows 35 companies to do an independent measurement of the ads and audiences, YouTube is only allowing third-party measurement from 6 companies (Google included) since May 21, 2018. Third-party
Today, Zappi and Survata, announced Ad Pulse, an application providing brand-impact measurement for all advertising campaigns. Ad Pulse is built on Zappi's insights platform and is directly powered by Survata. Ad Pulse applies a methodology to measure the brand impact of key brand metrics such as familiarity,
Google Active View is able to measure viewability, and in DV360, advertisers are now able to define the percentage on screen, if it was audible (for video and audio), the time threshold and the quartile threshold.
Cloudflare last week announced that is seeing a 4% to 7% increase in traffic month on month. As of July 2018, Cloudflare has 8 datacenters in Angola, Djibouti, Egypt, Kenya, Mauritius, and 3 in South Africa. Africa has a population of 1.2 billion people over 58 countries, but the
Emails with emojis are having a +66% increase in open rates. Push notifications with emojis enjoy an uplift of +254% increase in open rates, according to a study from Leanplum, based on 300 million mobile message deliveries (email + push notifications).
Google created a page to help publishers and advertisers with consent, where at this date, is recommending 5 consent tools. Google’s own consent tool remains in beta.
This month, adsquare launched a validated demographics solution, available in the UK, France, Germany, US and Italy, with more than 325 million validated audience profiles in those markets. According to adsquare, adsquare demographics are based predominantly on first-party data from app publishers. “Our Validated Demographics offering is the answer
Google increased the prices of Google Maps API. Google limited the free tiers, and now requires billing for all. Developers and entrepreneurs are not happy.
Cloudflare launched a DNS resolver this month. Cloudflare says that with this launch they are fixing the foundation of the Internet. The public DNS resolver is faster, more secure and privacy-centric. The DNS IP addresses are 1.1.1.1 and 1.0.0.1.
Acxiom, one of the Facebook data partners, announced it was informed this week, by Facebook, that Facebook Partner Categories will be discontinued over the next several months. Acxiom expects total revenue and profitability to be negatively impacted by as much as $25 million. Partner Categories, launched in 2013, was a
