Commission launches major effort to simplify EU digital rules
The European Commission opens public consultation on September 16 for digital omnibus package targeting reduced administrative burden.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Adjust and Google Ads release web-to-app marketing handbook
Comprehensive guide reveals strategies to convert mobile web visitors into app users, featuring real-world case studies and performance metrics..
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Spanish data protection authority orders business data firm to delete €1.8 million worth of records
Spanish DPA fines data broker €1.8 million for illegally processing business owner personal data without valid legal basis under GDPR rules affecting marketing industry.
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Google discontinues Business Profile Q&A API effective November 3
Google notified developers on September 17, 2025, about discontinuing the My Business Q&A API on November 3, 2025, affecting businesses relying on programmatic question management capabilities.
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IAB Australia unveils comprehensive market mix modeling vendor landscape
IAB Australia releases detailed landscape report profiling twelve market mix modeling vendors as advertisers increasingly adopt holistic measurement approaches amid privacy changes and attribution challenges.
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Heineken increases digital investment to 42% following cross-media measurement study
Heineken shifts budget allocation from TV to digital platforms after AudienceProject cross-media measurement reveals 19.4x more efficient reach on Meta versus television.
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Ad Alliance partners with Utiq for cookieless targeting in Germany
Germany's leading media sales house integrates telco-powered identity solution across RTL's digital properties, reaching 4 million users on mobile platforms.
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Former Meta executive becomes data protection commissioner
Ireland appoints technology industry veteran to expand three-commissioner DPC structure amid growing regulatory responsibilities.
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Polish advertising industry announces unified attention measurement standards
Three major industry organizations unite to establish standardized attention metrics framework for digital advertising marketplace.
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Google Analytics launches Snap Ads cost data import integration
Google Analytics 4 introduces native Snap Ads cost data import feature on September 17, 2025, enabling automated tracking of Snapchat advertising spend within Analytics interface.
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FeedArmy launches Shopify Google Ads local inventory tracking
FeedArmy introduces Google Tag Manager solution for local inventory feeds, eliminating traditional file upload requirements for multi-store businesses.
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Raptive proposes encrypted transaction IDs to balance programmatic transparency
Raptive Chief Strategy Officer Paul Bannister unveils three-component solution combining encrypted TIDs, bid transparency feeds, and multi-bidding to address publisher privacy concerns while maintaining buyer transparency tools.
