The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
France's leading audience measurement company announced alliance to accelerate unified video campaign analytics across television and streaming platforms.
France's leading audience measurement company announced alliance to accelerate unified video campaign analytics across television and streaming platforms.
Zeta's August 2025 Economic Index reveals consumers shifting from impulsive to selective spending patterns, with forward-looking indicators stabilizing despite discretionary pullbacks.
gtag.js get() API now supports parsing Google Analytics session numbers from session cookies, adding to existing session ID retrieval capabilities for improved user tracking.
Advertising giant hires Mitsubishi UFJ Morgan Stanley and Nomura Securities to assess potential buyers for creative and media units outside Japan, following disappointing financial results and major restructuring efforts.
Google reveals comprehensive updates to Display & Video 360 and Campaign Manager 360 for September 2025, affecting metrics, impression counting, and EU political ads.
