Google replaces programmatic guaranteed frequency metric with cost-based calculations and enhanced reach measurements in Display & Video 360 platform starting August 2025.

Estonia's highest appeals court rules data protection authorities can require controllers to submit written legitimate interest assessments under Article 58(2)(d) GDPR.

Google announces three iOS app campaign updates on August 14, including Target ROAS bidding and expanded on-device measurement capabilities.

Google Marketing Solutions launches free Merch Intel dashboard on GitHub, offering retailers AI-powered pricing intelligence and bestseller analysis tools.

Research suggests widespread applications span beyond software into life sciences, finance sectors with continuous improvement over time.

Google Analytics expanded ecommerce dimensions and metrics availability in reporting tools on August 25, 2025, improving data accessibility and match type support.

Prebid removes cross-platform tracking that helped advertisers detect duplicate bids and waste, leaving demand-side platforms without crucial transparency tools.

After half a decade of proceedings, YouTube must provide complete data access including tracking information, storage periods, and data recipients within four weeks.