Two critical GA4 and server-side GTM bugs create duplicate events
Technical glitches in Google Analytics 4 service worker communication and BigQuery export estimations threaten data accuracy for marketing teams relying on precise measurement.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Azerion expands Adsquare partnership across LATAM, Middle East and US markets
Hawk by Azerion and location intelligence platform Adsquare announce global expansion enabling omnichannel data solutions across new territories.
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Amazon makes Marketing Cloud AMC directly accessible to sponsored ads advertisers
Amazon opens direct access to AMC analytics platform for sponsored ads users globally, eliminating traditional onboarding barriers through enhanced interface.
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Former ECB chief demands GDPR cuts and AI Act pause at Brussels conference
Draghi calls for radical simplification of privacy rules and halting high-risk AI regulations on September 16 to boost European competitiveness against China.
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European data protection board clarifies DSA compliance for marketers
New guidelines address profiling restrictions, age verification, and advertising transparency obligations under dual regulatory framework.
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IAB Italia releases digital sustainability white paper addressing carbon emissions
Italian industry association outlines framework for measuring and reducing environmental impact of digital advertising campaigns.
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TikTok leads data collection surge as AI training reshapes scraping landscape
TikTok jumped to number one among most scraped websites in 2025 as companies collect diverse content for AI training, with video platforms now representing 38% of all scraping activity.
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Amazon Brand Lift expands to Mexico marketers
Amazon Brand Lift measurement system extends to eighth global market as Mexican advertisers gain brand impact tracking capabilities through Amazon DSP campaigns.
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Google's RTB Privacy Settlement: A $21.6 billion gamble that could reshape digital advertising
Google's groundbreaking real-time bidding privacy settlement grants users unprecedented control over data sharing in a move valued up to $21.6 billion, potentially disrupting the open web advertising ecosystem that small publishers depend on for survival.
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iOS 26 testing reveals mixed impact on Google Ads tracking parameters
Testing shows click identifier behavior varies across browsing modes, with default settings maintaining current attribution capabilities.
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Comscore debuts AI-powered data partner network for audience insights
Comscore announces AI-powered Data Partner Network on September 3, 2025, enabling privacy-first audience targeting with over 95% segment growth and 30% better engagement.
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FTC sues robot toy maker Apitor over children's privacy violations
Chinese company accused of enabling unauthorized data collection through JPush SDK without parental consent in federal court complaint filed September 2, 2025.
