The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Atlas measurement is the last service that Facebook had in the programmatic environment, after killing FBX (Facebook Ad Exchange) and LiveRail (Video Ad Serving and Ad Exchange).
Since this week, Outbrain is now supporting ads.txt. Outbrain said that their core mission "is to create a positive reader experience and with that comes a responsibility in transparency and trust – not only between reader and publisher but between all parties."
Since February 9, Adsense is now supporting Tamil, a language spoken by millions of Indians. Publishers can now monetize content in Tamil, and advertisers, using Google, can now targeting the Tamil-speaking audience. Tamil is a language official of Sri Lanka, Singapore and India. There are approximately 70 million Tamil
Marketron announced this week that Diversis Capital has completed an acquisition of the company. The previous owner, BlackRock Capital, will remain involved with Marketron as an investor. Marketron is providing business software solutions and services specializing in revenue management and audience engagement solutions to more than more than 7,000
SteelHouse released today an automatic ad resizing. The tool is able to resize ads into more than thirty sizes in multiple formats ready to launch through six channels, said the company today. With the SteelHouse platform, marketers use the Ad Builder to create an ad either from scratch or by
Sublime Skinz announced this week that it ranked 109th on Deloitte’s Technology Fast 500, a list of the fastest-growing EMEA technology companies, based on growth rate revenue during the past four years. Marc Rouanet, Co-Founder and CEO of Sublime Skinz said: “We are absolutely thrilled to be
When a video campaign is being planned is difficult to compare different platforms, as each uses different metrics and there aren't standards on video ads. Only on programmatic, the metrics are well defined.
The next version of Chrome - version 64 - will have an impact on ads, blocking all redirect URLs on third-party iframes. This measure was announced by Google on November, 8, and is about to be released in January. Users using the Chrome beta for Android already experience the blocking. Here
Google announced this month that starting, on February 15, 2018, Chrome browser will block ads not in line with the Better Ads Coalition’s guidelines. Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days. In the Ad
Google announced today that starting, on February 15 2018, Chrome browser will block ads not in line with the Coalition's guidelines. Yesterday, the Coalition for Better Ads announced the Better Ads Experience Program. This Program provides guidelines for companies like Google on how they can use the Better
SpotX and IAB Tech Lab are hosting a webinar on December 13th, 2:00 PM – 3:00 PM EST, about Ads.txt Across the Supply Chain: Business Perspectives. Ads.txt (Authorized Digital Sellers) is the first of its kind industry-wide initiative designed to combat fraud. It is neutral, free-
Clickjacking is an ad fraud type and happens when a user tries to do an action on a website, like playing a video and gets redirected to another page via ads. So Clickjacking is when a user is taken to a website that they do not intend to view.
