Ethical Marketing: Essential Considerations
Ethical marketing is not only a moral imperative; it's also a strategic advantage.
Display News
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Teads eliminates low-quality MFA inventory
Teads this week announced a step in its commitment to quality media by achieving 100% Made-For-Advertising (MFA) free inventory.
Google to fully adopt OpenRTB protocol on February 15th, 2025
The company will sunset its proprietary Authorized Buyers Real-time Bidding (RTB) protocol on February 15th, 2025. After this date, all bid requests will use the OpenRTB protocol.
Google's 2023 Ads Safety Report shows progress in combating scams, deepfakes, and election misinformation
Google today released its annual Ads Safety Report, detailing its ongoing efforts and significant technological advancements in protecting users and advertisers within the digital advertising ecosystem.
Google Ad Manager eases ad implementation with Codeless Ad Units
Google recently enhanced its Ad Manager platform (used by large publishers) with the introduction of "Codeless Ad Units" – a feature designed to streamline ad integration for publishers. This beta release centers on anchor and interstitial ad formats.
Understanding Demand Gen in Google Ads
Demand Gen campaigns are designed to help businesses generate demand and achieve tangible business outcomes across Google's most engaging, visually-rich surfaces.