Global fraud prevention program saves advertisers $10.8 billion in digital ad fraud
TAG's impact report reveals record-breaking savings for U.S. advertisers through industry-wide anti-fraud initiatives in 2023.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Canada expands addiction treatment advertising with LegitScript certification
Google to allow Canadian addiction treatment centers to advertise through LegitScript certification starting March 2025.
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Google AdSense to merge email categories in comprehensive system update
Changes to AdSense email preferences coming in April 2025, combining customized suggestions with periodic newsletters.
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Google extends dating ads certification deadline to April 9
Dating advertisers gain extra month for mandatory verification as Google revises timeline and clarifies aggregator requirements.
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Channel placement controls arrive for Google Demand Gen campaigns
Advertisers gain granular channel selection across YouTube, Discover, Gmail, and Display Network starting March 2025.
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New Zealand auto ad spend hits $124m as Nissan doubles investment
Nielsen data shows shifting patterns in New Zealand's automotive advertising landscape, with Nissan emerging as a key player.
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IAB Tech Lab releases Content Taxonomy mapping
New mapping enables upgrade from Content 1.0 to 2.0, addressing decade-old taxonomy issues in digital advertising industry.
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Google News Showcase expands to Croatia with major media partnerships
Google launches News Showcase in Croatia, partnering with leading publishers including 24sata and Večernji list in licensing program.
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Digital advertising is quietly reshaping the U.S. economy
Digital advertising now accounts for up to 1.1% of U.S. GDP, reshaping market dynamics and consumer behavior.
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Taboola extends content deal with Reach for 13th year
UK publisher Reach renews content recommendations partnership with Taboola, adding header bidding functionality.
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Network of AI-generated fake news sites uncovered in advertising fraud scheme
Investigation reveals over 200 fraudulent websites using AI to generate content and deceive advertisers through fake news domains.
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Pinterest expands programmatic access through Index Exchange and Criteo
The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move.
