AppLovin reports record growth as advertising business soars 75% in 2024
Marketing platform AppLovin sees major advertising revenue growth and plans sale of gaming division in strategic shift.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Google clarifies distinct roles of Performance Max and Demand Gen ad campaigns
Analysis of Google's strategic approach to AI-powered advertising campaigns and their specialized use cases for marketers.
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Google releases detailed Performance Max FAQ
Google addresses transparency concerns in Performance Max campaigns with new reporting features and campaign optimization guidance.
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Triplelift joins Amazon's traffic engine to optimize ad requests
Partnership aims to reduce unnecessary bid processing through advance demand signals from Amazon Ads.
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AI-powered contextual targeting reshapes ad delivery without cookies
New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking.
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Mobile app development reaches new peaks in global user engagement
Mobile apps show record growth in 2025 with users spending 5 hours daily, marking significant shifts in consumer behavior.
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Google AdMob enhances ad controls with new high-engagement settings
Advertisers gain expanded control over interstitial and rewarded ad formats through app-level monetization tools.
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TripleLift appoints tech veteran Dave Helmreich as chief executive officer
Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation.
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Chrome dominates Q4 2024 browser market with 64.7% share
New Cloudflare report reveals Chrome's continued dominance in browser usage, while Safari holds 16.7% market share globally.
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Global ad tech firm Equativ enters Japan
Equativ expands APAC presence in Japan, bringing programmatic solutions to world's fourth-largest digital ad market.
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Federal consumer watchdog suspends credit advertising oversight
CFPB halts operations affecting financial marketing regulations and consumer protection enforcement.
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Programmatic advertising growth reaches 72%
New data reveals significant shift to privacy-first targeting as ID coverage drops below 50% for mobile advertising in 2025.
