DV360 expands with Demand Gen integration for enhanced ad management
New Demand Gen integration brings multi-format ads and 3B user reach to Display & Video 360 platform, launching October 2024.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Google expands Sexual Health Advertising Policy
Google introduces new advertising policy for sexual health products, allowing personal lubricants and prescription drugs in specific countries.
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Alphabet Q3 Revenue soars 15% to $88.3B as AI powers Search and Cloud growth
Google parent Alphabet reports strong Q3 2024 results with AI driving search innovation and cloud revenue up 35% to $11.4B year-over-year.
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CRTC approves $100M annual Google payment to support Canadian news organizations
CRTC grants Google a 5-year exemption from Online News Act in exchange for $100M annual contribution to Canadian journalism.
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Privacy setting increases online news reading by 54%, major European study reveals
New research shows disabling cookie tracking leads to higher engagement with news content, challenging digital advertising assumptions.
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65% of advertisers use Google Ads Seasonality Adjustments for Black Friday sales
Recent LinkedIn poll reveals majority of advertisers implement Google Ads seasonality adjustments for Black Friday campaigns.
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Why SSPs are leading the programmatic market through supply path curation
Analysis reveals how Supply-Side Platform curation drives value by reducing data loss and boosting efficient audience targeting.
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PPC Meaning: The guide to pay-per-click advertising
Learn what PPC means, how pay-per-click advertising works, pricing models, platforms, and current statistics in digital marketing.
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Microsoft Performance Max Ads show 4.2X more conversions with Copilot integration
New Microsoft Advertising data reveals Performance Max campaigns deliver 13% higher CTR and 24% more impressions in Copilot tests.
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UK publisher National World signs multi-year deal with Taboola
Leading UK publisher implements Taboola's AI recommendations across 60+ news sites reaching 15 million monthly readers.
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Adsquare launches curation service
New Curation service introduces ID-Precise, Geo-Contextual, and Incremental PMPs for enhanced programmatic media buying solutions.
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Google Performance Max adds AI asset testing and Video Enhancement features for 2025
Google introduces new Performance Max tools including asset experiments, AI video enhancements, and improved campaign management for 2025.
