Google Ads API launches AI budget recommendations for campaign optimization
Google introduces machine learning budget recommendations in Ads API v18, improving campaign budget optimization for advertisers.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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X rolls out new AI-powered advertising platform
New X advertising platform introduces automated targeting and ROI optimization for small businesses, eliminating manual controls.
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Google Ads Optimized Targeting: Default setting disrupts remarketing campaign performance
Recent findings reveal how Google Ads' default optimized targeting setting affects remarketing campaigns and audience targeting precision.
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Sovrn eliminates SSP Revenue share, publishers save 48% on ad tech fees
Revolutionary pricing model helps publishers retain more revenue from programmatic advertising through flat CPM fees.
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Google AdSense, AdMob, Ad Manager: Adapting to 2025 US Privacy Laws
Learn how Google's advertising products are helping publishers comply with new privacy laws in 5 US states, including updates to Restricted Data Processing.
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Google updates UK gambling ad policy to include charity raffles
Google will begin accepting ads for charity raffles and prize draws in the UK, with new verification requirements.
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Google halts US Election Ads after polls close: 2024 Policy Update
Google announces temporary pause on US election-related ads post-voting in 2024. Learn about new policy impacts and exceptions.
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DoubleVerify launches News Accelerator
DV's News Accelerator program aims to align product innovation with news industry needs and encourage ad spending on journalism.
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Amazon DSP unveils next-gen ad tech for precise reach and performance
Amazon Ads announces innovations in campaign management, data integration, and AI-driven optimization for its Demand-side Platform.
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InMobi launches green media deals to reduce mobile ad carbon emissions
Partnership with Scope3 aims to decarbonize mobile advertising, offering emission measurement and reduction strategies.
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Taboola unveils Abby, an AI Assistant for campaign creation
Taboola introduces Abby, a Generative AI tool streamlining ad campaign creation and management for advertisers of all levels.
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Adobe unveils GenStudio for Performance Marketing
Adobe launches GenStudio for Performance Marketing, revolutionizing campaign creation with generative AI and integrated partnerships.
