GumGum unveils integrated sports marketing solution
New platform combines contextual advertising and sponsorship analytics to help brands maximize ROI across entire sports event lifecycle.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Zeta Global to acquire LiveIntent
Zeta Global announces $250 million acquisition of LiveIntent, enhancing identity resolution and publisher monetization.
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Google Merchant Center announces integration with Amazon MCF for retailers
New integration aims to boost visibility and sales for online retailers using Amazon Multi-Channel Fulfillment on Google's platform.
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Google launches AI-powered Video Generation in Product Studio
Google introduces AI-driven video creation tools in Product Studio, revolutionizing e-commerce marketing for US merchants.
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Microsoft set to close PromoteIQ
Digiday reports Microsoft plans to shutter PromoteIQ, its retail media business, as the company refocuses its advertising strategy in a dynamic market.
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Digital ad landscape in Italy: surge in new advertisers
AdReport's latest data reveals shifting trends in Italy's digital advertising scene, with over 2,900 new advertisers entering the market.
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Privacy-enhanced retargeting recovers nearly half of ad performance, study finds
Research on 2,000+ advertisers shows Google's Privacy Sandbox recovers 46% of ad clicks lost from cookie removal.
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Generative AI ushers in new era of personalized digital experiences
Microsoft unveils advancements in AI-driven advertising and user engagement, transforming digital interactions.
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GumGum launches privacy-first ad platform and mindset graph for digital era
GumGum unveils new advertising platform and Mindset Graph, revolutionizing digital ads with contextual, attention-based solutions.
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Taboola teams with Jounce Media to verify ad inventory free from MFA Sites
Partnership aims to enhance digital ad trust by eliminating Made for Advertising properties from Taboola Select network.
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Outbrain launches 'Moments': an immersive video experience for open Internet
Outbrain's new vertical video format aims to boost engagement and ad opportunities for publishers on the open web.
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Microsoft launches open beta for AI-powered native asset generation
Microsoft unveils a new AI-driven tool for creating ad assets, streamlining the process for advertisers and marketers.
