Digital Element unveils innovative IP address segmentation tool for Australia
New Alternate Area Database enhances geographical insights for businesses using IP geolocation technology.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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New Microsoft Advertising packages for digital media reach
Microsoft Advertising introduces three new packages to leverage its media platforms for targeted audience engagement.
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Microsoft Advertising expands portfolio bid strategies with Max Conversion Value
Microsoft introduces Max Conversion value for portfolio bid strategies, enhancing campaign optimization options.
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When to use Google's Demand Gen campaigns
Discover when to use Google's Demand Gen campaigns vs Search and Performance Max. Learn key features, audience targeting, and reporting options for visual ad surfaces.
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Google's 2021 Canadian Ad Strategy revealed in antitrust case document
Court exhibit exposes Google's plans to navigate digital advertising changes in Canada amid privacy concerns.
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2015 Google emails revealed in 2024 antitrust case show Ad Market Dominance
Court documents from US v. Google case expose internal data on Google's commanding position in mobile and desktop ad exchanges.
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Camu ad fraud operation exposed: piracy sites exploit digital advertising
HUMAN's Satori team uncovers massive ad fraud scheme involving pirated content and domain cloaking, affecting billions of daily ad requests.
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Display Advertising: from direct buys to real-time bidding
Explore the transformation of display advertising, from early direct sales to complex real-time auctions and exchanges.
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Amazon DSP expands conversion modeling to account for off-Amazon campaign results
Amazon DSP's modeled attribution helps advertisers track and evaluate the complete impact of their advertising investments across various supply sources, including anonymous inventory.
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DV360: Flight ASAP pacing to be removed in November 2024
Flight ASAP pacing to be removed at the insertion order level in November 2024.
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Google introduces Partnership Ads
New advertising format enables brands to leverage creator content across marketing campaigns.
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Taboola expands AI-powered bidding tool to all advertisers, boosting conversions
Taboola's Maximize Conversions AI bidding tech now available to all advertisers, driving increased conversions and adoption.
