JCDecaux reports strong 2024 results, sets ambitious 2026 targets
JCDecaux demonstrates robust growth across all segments, with digital driving revenue expansion.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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German media house Ströer becomes newest member of IAB Europe
Leading German advertising firm Ströer joins European-level digital marketing and advertising association IAB Europe.
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JCDecaux launches programmatic digital advertising at Dubai airport
News article covering JCDecaux's deployment of 378 premium digital screens for programmatic DOOH advertising at Dubai International.
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Former Teads executive returns to VIOOH as product chief
Ludovic Menard rejoins digital out-of-home platform VIOOH as CPO, bringing ad tech and machine learning expertise.
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Broadsign debuts AI tool for out-of-home ad creative approvals
New AI assistant aims to automate creative review process for out-of-home advertising, launching spring 2025.
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Perion unifies technologies under single platform in major organizational shift
Technology company Perion Network announces consolidation of brands and leadership changes amid strategic transformation.
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AFA Decaux expands DOOH network in Denmark with VIOOH
Partnership enables programmatic trading across 238 premium digital screens in Denmark's largest cities.
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T-Mobile acquires Vistar Media's DOOH system in strategic $600 million deal
Major acquisition consolidates digital out-of-home content management capabilities with T-Mobile's data infrastructure.
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Bauer Media expands European reach with Clear Channel Europe-North acquisition
German media group Bauer Media agrees to acquire Clear Channel Europe-North, adding 110,000 advertising sites across Europe.
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ECN and VIOOH partnership brings programmatic digital out-of-home to European offices
Major digital out-of-home advertising partnership announced today adds 870 screens across premium office locations in Europe.
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Digital out-of-home advertising expands in Australian coworking spaces
New partnership between FRAMEN and VIOOH brings programmatic digital advertising to major Australian cities, targeting professional spaces.
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Failed merger signals strategic shift in Central European outdoor advertising landscape
JCDecaux SE and JOJ Media House Group announce termination of planned consolidation in Slovakia's outdoor advertising market.
