Adform launches DOOH planner with inventory visualization
Omnichannel DSP introduces map-based interface for digital out-of-home campaign planning across 15 markets.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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Ruby Juchau wins Rising Star at global OOH congress
Ruby Juchau, Business Director at Executive Channel Network, secures prestigious award at World Out of Home Organization congress three days ago.
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London's office workers drive £40bn economic engine
New data reveals that the capital's professionals are a formidable consumer force, with 75% of spending happening in office environments or in-store.
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JCDecaux secures 9-year city information panel contract in Rennes
JCDecaux's return to Rennes brings environmental innovations and digital upgrades.
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Bauer Media completes acquisition of Clear Channel Europe-North for $625 million
Strategic acquisition expands media group's portfolio with 110,000 out-of-home advertising sites across 12 European countries.
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Zürich parliament votes to restrict advertising in public spaces
Digital screens to be banned and commercial advertising reduced in move that divides city's politicians and businesses.
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Google's new requirements for Connected TV and Digital out-of-home inventory
Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization.
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JCDecaux reports strong 2024 results, sets ambitious 2026 targets
JCDecaux demonstrates robust growth across all segments, with digital driving revenue expansion.
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German media house Ströer becomes newest member of IAB Europe
Leading German advertising firm Ströer joins European-level digital marketing and advertising association IAB Europe.
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JCDecaux launches programmatic digital advertising at Dubai airport
News article covering JCDecaux's deployment of 378 premium digital screens for programmatic DOOH advertising at Dubai International.
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Former Teads executive returns to VIOOH as product chief
Ludovic Menard rejoins digital out-of-home platform VIOOH as CPO, bringing ad tech and machine learning expertise.
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Broadsign debuts AI tool for out-of-home ad creative approvals
New AI assistant aims to automate creative review process for out-of-home advertising, launching spring 2025.
