German retail body unveils digital instore advertising framework
Digital brand positioning at physical point-of-sale gains structure through comprehensive analysis of technology, measurement, and market dynamics.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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VIOOH partners with ELAN Media for Qatar programmatic expansion
VIOOH expands Middle East presence through partnership delivering over 220 digital screens across Qatar's premium shopping and roadside locations.
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Vistar expands programmatic DOOH access to Brazil market
Vistar Media has launched digital out-of-home inventory across Brazil through its global demand-side platform, targeting Latin America's largest programmatic DOOH market with over 30,000 screens.
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VIOOH partners with Vengo for US programmatic advertising expansion
Digital out-of-home platform gains access to 65,000 screens across grocery stores, bars, and lifestyle venues generating 13 billion monthly impressions.
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IAB Australia releases comprehensive guide for programmatic DOOH buyers
IAB Australia makes programmatic digital out-of-home advertising more accessible to agencies with new 2025 buyers guide featuring technical insights.
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Vegas Strip Tower Network: LED displays launch this fall
Las Vegas debuts 13-tower LED display network on Strip bridges September 15 with 6mm pixel pitch screens delivering one million weekly impressions for advertisers and emergency messaging capabilities.
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MRC opens public comment for out-of-home audience measurement standards phase 2
Media Rating Council releases draft requirements for out-of-home advertising audience measurement standardization.
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Programmatic digital out-of-home adoption reaches 30% in China
China's programmatic digital out-of-home advertising market demonstrates steady growth with 30% adoption rate among surveyed companies.
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JCDecaux India unlocks programmatic targeting at Bengaluru International Airport
Strategic alliance brings first-time programmatic access to India's third busiest airport with 64 screens generating over 41 million monthly impressions.
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Office emerges as key advertising environment for reaching business travellers
New research reveals 68% of UK professionals book travel from office locations, positioning digital screens as prime advertising touchpoints.
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APG|SGA posts mixed H1 2025 results amid challenging Swiss market
Swiss advertising giant shows resilience with digital expansion despite revenue decline.
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VIOOH adds Outernet's premium London inventory to programmatic
Platform integration provides access to 233 million monthly impressions across Europe's largest digital screens.
