Programmatic digital out-of-home adoption reaches 30% in China
China's programmatic digital out-of-home advertising market demonstrates steady growth with 30% adoption rate among surveyed companies.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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JCDecaux India unlocks programmatic targeting at Bengaluru International Airport
Strategic alliance brings first-time programmatic access to India's third busiest airport with 64 screens generating over 41 million monthly impressions.
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Office emerges as key advertising environment for reaching business travellers
New research reveals 68% of UK professionals book travel from office locations, positioning digital screens as prime advertising touchpoints.
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APG|SGA posts mixed H1 2025 results amid challenging Swiss market
Swiss advertising giant shows resilience with digital expansion despite revenue decline.
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VIOOH adds Outernet's premium London inventory to programmatic
Platform integration provides access to 233 million monthly impressions across Europe's largest digital screens.
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Adform launches DOOH planner with inventory visualization
Omnichannel DSP introduces map-based interface for digital out-of-home campaign planning across 15 markets.
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Ruby Juchau wins Rising Star at global OOH congress
Ruby Juchau, Business Director at Executive Channel Network, secures prestigious award at World Out of Home Organization congress three days ago.
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London's office workers drive £40bn economic engine
New data reveals that the capital's professionals are a formidable consumer force, with 75% of spending happening in office environments or in-store.
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JCDecaux secures 9-year city information panel contract in Rennes
JCDecaux's return to Rennes brings environmental innovations and digital upgrades.
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Bauer Media completes acquisition of Clear Channel Europe-North for $625 million
Strategic acquisition expands media group's portfolio with 110,000 out-of-home advertising sites across 12 European countries.
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Zürich parliament votes to restrict advertising in public spaces
Digital screens to be banned and commercial advertising reduced in move that divides city's politicians and businesses.
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Google's new requirements for Connected TV and Digital out-of-home inventory
Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization.
