Baidu starts testing autonomous driving cars in Beijing
Baidu received Beijing’s first batch of licenses to conduct open road tests for its autonomous driving vehicles in designated areas of the city.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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IAB launched a metrics glossary for DOOH (Digital Out-Of-Home)
IAB launched last month a metrics glossary for Out-Of-Home OOH. The glossary is vivided into 5 key sections: Impressions Overview; Common DOOH Terms; Creative Specification Nomenclature; Audience Targeting Terms and Performance Measurement Terms. IAB says the metrics glossary was made with the purpose of "making it efficient