The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
San Francisco-based Volta Charging joined the global organization for digital out-of-home DPAA. DPAA made the announcement this month. Volta has developed an electric vehicle (EV) charging network, in the USA, that leverages DOOH for growth. "Volta is in a great position to capitalize on the growing
BPA Worldwide joined this month DPAA, the digital out-of-home marketing association. DPAA functions as a business accelerator and consultant for members. "BPA Worldwide delivers transparency and data that produce greater trust and assurance of value for brands. We see them playing an important role in the digital
DPAA announced this week that MFour Mobile Research has joined the association.
VIOOH is being launched in the UK and in the US, the company announced. VIOOH is a platform for automated OOH and programmatic digital OOH transactions.
HERE Technologies has joined DPAA as member this month, Digital Place Based Advertising Association (DPAA) announced. "HERE has developed some tremendous location and mapping technology that has great value to the digital out-of-home industry. We welcome them as members and look forward to helping them immerse themselves
Simpli.fi, MediaMath and Adomni joined DPAA as members last month. Digital Place Based Advertising Association (DPAA) is a global organization for everything digital out-of-home. "We see numerous benefits to joining DPAA, including lead generation and networking, as well as access to events, best practices case studies
Baidu received Beijing’s first batch of licenses to conduct open road tests for its autonomous driving vehicles in designated areas of the city.
IAB launched last month a metrics glossary for Out-Of-Home OOH. The glossary is vivided into 5 key sections: Impressions Overview; Common DOOH Terms; Creative Specification Nomenclature; Audience Targeting Terms and Performance Measurement Terms. IAB says the metrics glossary was made with the purpose of "making it efficient
