Immerse yourself in the next frontier of advertising, where the lines between physical and digital worlds blur. This category dives deep into the innovative realm of mixed reality (MR) advertising, exploring how brands are pushing boundaries and captivating audiences on devices like Apple Vision Pro and Meta's Quest.
California SB 1130 targets wearable recording devices like smart glasses, requiring explicit consent in businesses and banning indicator light tampering, with fines up to $10,000.
Samsung introduced Galaxy XR on October 21, 2025, featuring Android XR platform, Gemini AI assistant, and Snapdragon XR2+ Gen 2 processor for $1,799 in the United States and Korea markets.
Florida's attorney general demands records from gaming platform as investigations reveal alleged failures in protecting minors from predators and harmful content.
WPP Media research identifies AI dominance, biometric standardization, sustainability decline, VR skepticism, and privacy fragmentation as key industry shifts.
