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Mixed Reality

Immerse yourself in the next frontier of advertising, where the lines between physical and digital worlds blur. This category dives deep into the innovative realm of mixed reality (MR) advertising, exploring how brands are pushing boundaries and captivating audiences on devices like Apple Vision Pro and Meta's Quest.

People wearing AR glasses interact with animated fantasy village, showcasing Snap's new Spectacles features

India's AR developer community grows 50% in two years, leads global creation

Snap Inc. reports India tops global AR lens creation, as developer community expands beyond major cities into tier 2 and 3 regions.

Ray-Ban Meta Glasses

Meta expands Ray-Ban Smart Glasses AI assistant to 4 European countries

Meta brings voice-activated AI assistant to Ray-Ban smart glasses in France, Italy, Ireland and Spain, expanding European reach.

The Piano Tutor Lens

Mixed Reality Featured

Snap OS 5.58 introduces Advanced AR features and Machine Learning capabilities

Latest Spectacles update brings AI-powered Piano Tutor, Ball Games, and new developer tools for enhanced AR experiences.

Juno for YouTube

Mixed Reality Featured

Juno for YouTube removed from Vision Pro App Store

Popular third-party YouTube app for Vision Pro taken down after objections from YouTube, leaving users without native option.

The Glitch in Fortnite

Twitch revolutionizes branded gaming with The Glitch in Fortnite

Explore how Twitch's The Glitch transforms in-game advertising, blending real brands with Fortnite's virtual world.

Roblox DAUs Q2 2024

Roblox reports Q2 2024 results with 31% revenue growth

Roblox announces Q2 2024 financial results, showing significant growth in revenue, bookings, and user engagement metrics.

Rabbids: Legends of the Multiverse by Ubisoft

Apple Arcade Gets Seven New Games

Rabbids & Monkey Island+ join Apple Arcade in June, with Outlanders 2 coming in July.

Roblox Q1 2024 results: steady growth despite macroeconomic concerns

Roblox Q1 2024 results: steady growth despite macroeconomic concerns

Roblox Corporation yesterday released its financial results for the first quarter (Q1) of 2024. The report detailed continued user and engagement growth, alongside a focus on financial discipline.

WHAT THE CAR? by Triband

Apple Arcade announces new Games

This announcement highlights Apple's commitment to expanding its game library and providing fresh content for subscribers.

Roblox video ads

Roblox opens up video ads to all brands

Roblox, a popular online gaming platform known for its user-generated experiences, announced today, that it's making video ads available to all advertisers.

Mixed Reality Featured

Meta Horizon OS

Meta today announced a significant shift in its mixed reality (MR) strategy, opening up its Meta Horizon OS to third-party hardware makers and streamlining the development of MR applications.

Meta strengthens Age-Verification on Quest

Mixed Reality Featured

Meta strengthens Age-Verification on Quest

The company is asking users of its Meta Quest 2 and Quest 3 headsets to re-enter their birthdates for account verification.

Mixed Reality Featured

AdInMo adds audio and rewarded video formats to its InGamePlay SDK

AdInMo this week has added audio and rewarded video formats to its InGamePlay SDK, allowing game publishers to diversify their ad inventory and reach players in different contexts.

Google search rolls out a suite of augmented reality (AR) and virtual reality (VR)

Google search rolls out a suite of augmented reality (AR) and virtual reality (VR)

As the spring shopping season arrives, Google is rolling out a suite of augmented reality (AR) and virtual reality (VR) tools designed to help retailers engage shoppers and drive sales.

Apple Arcade takes Gaming to New Heights with Spatial Games and 250+ Titles on Apple Vision Pro

Apple Arcade is stepping into the future with the launch of 12 unique spatial games specifically designed for Apple Vision Pro, the company's revolutionary new spatial computer.

Disney and Epic Games

Disney and Epic Games announce collaborative open world metaverse

This metaverse will leverage Fortnite's popularity and Unreal Engine technology to bring Disney, Pixar, Marvel, Star Wars, Avatar, and other beloved franchises to life in new and immersive ways.

Augmented Reality

IAB and MRC release Augmented Reality measurement guidelines for public comment

The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have jointly released their Augmented Reality (AR) Measurement Guidelines.

Disney+ on Apple Vision Pro

Disney+ available on Apple Vision Pro

Disney+ and Apple Vision Pro have announced a partnership that will bring an unprecedented level of immersion and storytelling innovation to Disney+ subscribers.

visionOS Operating System

Apple previews new entertainment experiences launching with Apple Vision Pro

Apple this month launched Apple Vision Pro, a mixed reality (MR) device. Apple Vision Pro is a new entertainment device that delivers an immersive and captivating experience.

Apple Vision Pro

Apple launches Apple Vision Pro, a mixed reality (MR) device

Apple Vision Pro is a mixed reality (MR) device. MR is a type of technology that blends the real and virtual worlds. This means that you can see both the physical world around you and digital content overlaid on top of it.

Metaverse: the embodied internet where users are inside of rather than just looking at

Metaverse: the embodied internet where users are inside of rather than just looking at

Mark Zuckerberg, CEO of Facebook, this month said it wants to build metaverse, a virtual environment where users can be present with people in digital spaces.