Video TV advertising spend up 36.87% YoY in Q1 2022 CBS, NBC, ABC, Fox News, and CNN are the top networks in terms of ad impressions.
Video Xandr launches an Inventory Library on its DSP with curated deals With the Inventory Library, advertisers have access to curated deals from hundreds of publishers across multiple sell-side platforms (SSPs).
Video Glewed TV taps Yahoo as preferred SSP for connected TV and display ads Glewed TV delivers free, ad-supported access to over 20,000 hours of premium on-demand content.
Video VIZIO launches overlay ads in Connected TV Jump Ads are overlay ads showing at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system.
Video IAB Tech Lab updates ad format guidelines to include Digital Video and CTV The CTV and Digital Video ad guidelines include Creative file submission; Mezzanine file; Ready-to-serve files; and Nonlinear and companion ads.
Video How to find the Google Premier Partners List Google this year launched a Google Premier Partners List, which means partners among the top 3% of Google Partners in their country.
Display Google forbids ads exploiting, dismissing, or condoning the war After Yandex, Google was the main provider of display and search ads in Russia.
Video Google to introduce a ‘Send to phone’ functionality on CTV YouTube Ads Google this month announced it will introduce a ‘Send to phone’ functionality on Connected TV YouTube Ads.
Video Chicken Soup for the Soul Entertainment signs a multi-year content deal with BBC Studios Crackle is an ad-supported network available in the US and US territories.
Video Google retires YouTube Mockup Tool Google this month has retired YouTube Mockup Tool. The YouTube Mockup Tool was sunset on March 16, 2022.
Video InMobi launches an end-to-end, video-led discovery and monetization retail media platform InMobi yesterday announced the launch of an end-to-end, video-led discovery and monetization retail media platform.
Display Smart integrates DV360 API for deal synchronization Smart this week announced a new integration with the Display & Video 360 (DV360) API. When a deal is created in Smart platform, the deal will automatically become available in the DV360 negotiations tab.
Display MGID acquires Italy’s Metup, its first acquisition MGID today announced its first acquisition, a majority stake in Metup Native, a native advertising network in Italy.
Display PubMatic to double engineering team in a new hub in Pune PubMatic today announced it has plans to double engineering headcount over the next 12-18 months, as it opens a new engineering hub in Pune, India.
Display Google to accept ads of state-licensed lotteries operators in Lithuania Google this week announced it will begin accepting ads of state-licensed lotteries operators in Lithuania, starting on March 30.
Video Amazon buys MGM Amazon last week completed the acquisition of MGM, that is now joining Prime Video and Amazon Studios. MGM has over 4,000 film titles, 17,000 TV episodes, 180 Academy Awards, and 100 Emmy Awards.
Video Comscore and Standard Media Index launch an eCPM metric for linear television ad spend Comscore and Standard Media Index this month partnered to offer an eCPM metric for linear TV advertising.
Video Google deprecates TrueView for shopping in DV360 Google this month removed the option to create new TrueView for shopping line items in DV360.
Display Adform halts business in Russia and Belarus Adform this week announced it has halted the business in Russia and Belarus because of the war in Ukraine. Adform DSP is not processing inventory from Russia and Belarus.
Search Google stops serving ads in Russia Google this week announced it has paused temporarily from serving ads to users located in Russia.
Video Disney to introduce ads in Disney+ Disney this week announced it will introduce ads in Disney+, beginning in the U.S. in late 2022, with plans to expand internationally in 2023.
Video Google to introduce video signals in DV360's custom bidding Google this month announced that it’s introducing new brand signals in Custom bidding scripts.
Display Google rolls our several updates on the DV360 UI Google this month rolled out several updates on the DV360 UI, Google’s DSP. Google has introduced a new homepage workspace, new line item duplication options, updated messaging for creative approvals, and insights on custom bidding.
Display Google stops ads in Donetsk and Luhansk Google this month stopped all display ads in the so-called Donetsk People’s Republic (DNR) and Luhansk People’s Republic (LNR).
