Outbrain to acquire Teads, creating a major advertising platform
Outbrain's $1 billion acquisition of Teads aims to deliver full-funnel marketing outcomes across digital channels.
Video News
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Equativ and Illuma join forces to enhance AI-powered contextual advertising
Partnership aims to boost campaign performance and accuracy using advanced AI and content categorization technologies.
Google Ads expands AI Tools and Reporting Features across campaign types
Google introduces asset generation for App and Display campaigns, enhances image editing, and improves Performance Max reporting.
YouTube enhances YPP Appeal Process and simplifies Channel Pages
YouTube rolls out new features for YPP suspension appeals and streamlines channel page navigation for creators.
Comscore unveils comprehensive YouTube Audience Measurement across devices
New tool offers holistic view of YouTube traffic on desktop, mobile, and connected TV, enhancing cross-platform insights.
Gracenote introduces Contextual CTV Ad Targeting with industry partnerships
Gracenote's new contextual categories for CTV advertising aim to improve targeting and transparency for buyers and sellers.