Display Tamedia and AXA launch a platform to help people to choose a suitable vehicle Insurer Axa, and publisher Tamedia, formed a joint venture that included 50/50 of the website auto.ricardo.ch, a leading auto classifieds website in Switzerland.
Audio Spotify reaches 100 million paid subscribers in 79 countries In the first quarter of 2019, Spotify had 217 million monthly active users (MAUs) and 100 million paid subscribers.
Video OpenAP 2.0 goes live in this fall OpenAP 2.0 goes live in this fall, FreeWheel announced. OpenAP 2.0 is a centralized premium video marketplace with workflow automation for national linear and long-form digital video. OpenAP was launched for the first time in 2017, as an advanced audience platform. According to FreeWheel, OpenAP was the TV
Display UK advertisers spend £13.44 billion on digital advertising in 2018 IAB UK this week revealed that UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend is a 15 percent year-on-year increase. IAB UK says it's a demonstration of the continued confidence in digital advertising.
Data Transparency and Consent Framework version 2.0 on public comment IAB Europe this week launched its Transparency and Consent Framework (TCF) for public comment. According to IAB Europe, Transparency and Consent Framework helps digital advertising ecosystem to comply with obligations under the GDPR and ePrivacy Directive.
Social 93% of Facebook’s mobile advertising revenue is now mobile Facebook this week reported the first quarter 2019 results and revealed that mobile advertising revenue represented approximately 93% of advertising revenue for the first quarter of 2019.
Data Google Fit launched on iOS and is compatible with Apple Watch or with Wear OS Google this week launched Google Fit on iOS. Google Fit coaches people to have a healthier and active life.
Data Experiments on AMP pages now available on Optimizely Optimizely this month announced to be the first experimentation company to support AMP. With Optimizely, advertisers are now able to run a/b tests created in the Optimizely interface on any AMP pages. According to Optimizely, Action Network started to use Optimizely + AMP to test brand colors without needing a
Data AWS opens a new region in Hong Kong Amazon Web Services (AWS) this week announced the opening of the AWS Asia Pacific (Hong Kong) Region. The AWS Asia Pacific (Hong Kong) Region offers three Availability Zones at launch. Each Availability Zone has independent power, cooling, and physical security and is connected via redundant, ultra-low-latency networks. The AWS Asia
Data Google launches tag templates for Quora Pixel and Pinterest Tag Google this week launched tag templates for Quora Pixel and Pinterest Tag in Google Tag Manager (GTM). Quora Pixel and Pinterest Tags work on web only and are among 80 other supported tags in Google Tag Manager.
Display TabMo becomes the first mobile DSP to use Fenestra’s blockchain technology advertising demand side platform (DSP) to be a certified adopter of Fenestra’s blockchain technology. TabMo says this is a move that verifies the continued commitment to transparency.
Data HasOffers rebranded as TUNE Partner Marketing Platform TUNE this week announced that is retiring HasOffers product name, and launching TUNE Partner Marketing Platform. Peter Hamilton, TUNE's CEO, said this will simplify the identity and show "complete focus and commitment to meet the changing needs of marketing partnerships."
Video SIMID is here to replace VPAID, now in public comment The IAB Technology Laboratory yesterday released SIMID (Secure Interactive Media Interface Definition) for public comment. According to IAB Tech Lab, SIMID is a specification designed to replace VPAID (Video Player Ad Interface Definition) and increase transparency and security.
Display Throtle integrates The Trade Desk’s unified ID solution Throtle has successfully integrated with The Trade Desk’s unified ID solution, The Trade Desk announced yesterday.
Display Amazon launches an app submission API for Amazon Appstore Amazon this week announced the launch of the app submission API, a RESTful API that enables developers to manage the app catalog by programmatically updating the existing apps on the Amazon Appstore.
Display GroupM creates AdVentures, a startup accelerator program GroupM this week announced the launch of AdVentures, an accelerator initiative that supports early-stage companies with a three-month growth program.
Data MRC continues DoubleVerify’s accreditation DoubleVerify this week announced it has been granted continued accreditation by the Media Rating Council (MRC) for DV’s desktop, mobile web and mobile in-app measurement.
Social Facebook discontinues Messenger Codes Facebook this month announced that the Messenger camera will no longer support scanning Messenger Codes, starting on August 15.
Vertical video ads Vertical video ads are video ads displayed in a vertical way that fulfill the screen of a mobile device. Vertical video has a 9:16 aspect ratio, while landscape video has a 16:9 aspect ratio and square video has a 1:1 aspect ratio. Almost all videos are landscape,
Social TikTok partners with Internet Matters to keep young people safe TikTok this week announced a partnership with Internet Matters to keep young people safe. Internet Matters is a nonprofit organization, based in London, UK, set up to help parents keep their children safe online.
Video FreeWheel pilots a unified video auction in partnership with A+E Networks FreeWheel this week announced a partnership with A+E Networks to pilot their unified ad decisioning engine that will allow buyers and sellers to transact across both direct sold and programmatic, marketplace-generated advertising demand.
Audio Amazon launches a free music service on Alexa devices Amazon this week launched an ad-supported music service on compatible Alexa-enabled devices.
Audio Swoot is making podcast listening into a social experience A new app for podcast listening is available since this week. The new app is called Swoot and the app turns podcast listening into a social experience. The motto is: "Podcasts with friends :)"
Audio YouTube Music now available for free on Google Home speakers Google this week announced YouTube Music is now available for free on Google Home speakers. YouTube Music is an ad-supported music service available on Google Home speakers or other Google Assistant-powered speakers.
Social Starting with Snapchat Ads Manager Snapchat Ads Manager is the Snapchat self-ad platform that enables advertisers to place targeted ads on Snapchat. Snapchat Ads Manager has a minimum daily spend of 20 euros per day. Everyone can do Snapchat ads. Snapchat accepts credit card or paypal as payment methods. Snapchat has 3 campaign types: awareness
