TrueView (Youtube) metrics What metrics can you analyze when you run advertising campaigns on Youtube (via Adwords or DBM)? See here the reportable metrics when you do a TrueView campaign. Generic Metrics Impressions See the definition for impressions here. Clicks (TrueView) The number of clicks on the ad on the TrueView ad. The
Clicks Clicks in an interaction with the ad. The metric clicks is the number of times a user has clicked on an ad. In the case of touch-screen devices, the user “clicks” by touching the active area with their finger or a stylus.
Viewability metrics Viewability metrics are frequently found on the best DSP's, where by default, the DSP is measuring the viewability of all impressions bought. If the DSP does not measure the viewability, you will be able to integrate a third party provider to measure the viewability, like IAS or Meetrics.
Data Viewability standards The industry standard for viewability was developed under the leadership of the Media Rating Council (MRC).
Invalid Impressions Invalid impressions are the impressions bought in real-time by the DSP, but invalidated after, because they were not under the targeting or because they were invalid traffic or fraud. The Invalid Impressions plus Billable Impressions should make the total number of impressions.
Billable impressions Some DSP´s show the number of billable impressions. In DBM, for example, "the number of impressions that reached the intended or guaranteed audience. In a campaign with an audience guarantee, impressions that don't reach the agreed upon audience (as defined by Nielsen, comScore, vCE, or other
Impressions Impressions are the number of times an ad was displayed. Impressions refer to the number of times an ad (or group of ads) was displayed on a webpage, in an app, or in any other medium like video. When a user loads a page and sees 3 ad slots in
Display Clickjacking Clickjacking is an ad fraud type and happens when a user tries to do an action on a website, like playing a video and gets redirected to another page via ads. So Clickjacking is when a user is taken to a website that they do not intend to view.
Display What is the Intelligent Tracking Prevention? In this article, we explain what is the ITP. Intelligent Tracking Prevention is a new method to guarantee more privacy to users and is being adopted by Apple on Safari.
What is GDPR? GDPR is the General Data Protection Regulation and is a regulation of the European Parliament, the Council of the European Union and the European Commission, which regulates the data protection for all individuals within the European Union (EU). Approved in April 2016, the enforcement date will be on 25 May
Video Connected TV Connected TV´s have applications that display content. The interface looks like a screen on a smartphone, and in many cases, the operative system behind is the same.
Display Header Bidding: Difference between Client-Side and Server to Server If you are thinking about the implementation of Header Bidding on your websites, there are two types of implementation that you should think about it or a hybrid solution.
Display Programmatic OR Open RTB: What are the differences? There are 4 types of buying in programmatic. The first is Open Auction, via Exchanges like Doubleclick Ad Exchange (AdX), Appnexus, Rubicon, etc.
Data UTM Tagging UTM means Urchin Tracking Module, and this technology allows website owners to identify, click paths, user flows and to know where the users are coming from.
Search What are Expanded Text Ads? Expanded Text ads were on testing in Q2 of 2016 and were rollout globally on July 2016. They are the next generation of Google Text Ads for desktop and for mobile, in search and in display. The Expanded Text Ads are two times bigger than the current text ads, with
Data Engagement Engagement involves someone having a meaningful contact or a connection. That connection normally happens when the user participate with an action. Engagement plus Trust are normally the goals of a brand marketing campaign.
Video Influencer Marketing Consumers are always looking to experts for guidance and inspiration. Bloggers, social influencers (on Instagram, Snapchat, etc) can influence others to use their purchasing power to buy. These experts, or social stars, are called influencers.
Display AppNexus Launches Marketplace Transparency Tools AppNexus announced today the launch of Advanced Deal Metrics and Bid Error Report, two features that enable publishers and advertisers to identify and remediate deficiencies associated with their Deals and Real-Time Bidding (RTB) strategies.
Social Facebook fights ad blocking The Vice-President of Ads, Andrew Bosworth, wrote yesterday that Facebook will “begin showing ads for people who currently use ad blocking software.” Andrew talks directly to Adblock Plus, without mention directly, and he says that “some ad blocking companies accept money in exchange for showing ads that they previously blocked
Display What is a Private Market Place (PMP)? A PMP (Private Market Place) allows publishers to control the price and the advertisers that run ads on their websites and apps. In the PMP only the selected advertisers can run their ads and publishers establish a floor price for that. Imagine that there are 4 advertisers for the same
Social Featured Twitter introduces emoji targeting This month, Twitter introduced emoji targeting in Twitter Ads platform. Advertisers can now target people who have recently Tweeted or engaged with Tweets featuring emojis with the help of select Twitter Official Partners: AdParlor, Amobee, HYFN, Perion, SocialCode, and 4C.
Search Google bans ads for Payday Loans and High-Cost Credit Google today announced a major policy update to its advertising platform, AdWords. The update aims to restrict advertisements for payday loans and other short-term, high-cost credit products. This decision impacted advertisers globally, with Google aiming to protect users from potentially predatory financial practices. What Did Google Ban? The new policy
Search Adwords login To use Google Adwords you will need to create a Google Account. That doesn´t mean you need to create a Gmail.
Data Understanding Cost Per Install (CPI) in App Advertising Understanding Cost Per Install (CPI) in App Advertising
What is CPI? CPI in online advertisement means Cost Per Install. Is a metric used to calculate the cost advertisers have for each App installed by the users who saw or who click in an Ad. CPI is one of the most popular metrics in the APP world as it allows advertiser calculate
