Audio - PPC Land

Spotify is growing on podcast listening, now the leader in India and Spain

Spotify is conquering more market share of the audio industry every month. According to Voxnest Audience Network data, Spotify is now the market share leader in South America, Central America, South Europe (Italy and Spain), India, and Southeast Asia. Spotify has more than 200 million users worldwide. Last month, Spotify

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Spotify to acquire Parcast, a storytelling-driven podcast studio

Spotify this week announced that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Parcast will bring to Spotify its curated library of produced shows and its audiences. The transaction is expected to close in the second quarter of 2019 and subject to customary closing

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Triton partners with MEDIALAAN, a Belgian media company

Triton Digital last week announced a partnership with MEDIALAAN – de Persgroep Publishing, in Belgium. MEDIALAAN selected Triton Digital to deliver, monetize, and measure its streaming audio content. Triton says that MEDIALAAN will utilize Triton’s audio streaming network to deliver audio content from their multiple broadcast stations online, and the

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iHeartMedia buys Radiojar, a Greek-based online audio tech company

iHeartMedia this week announced it is acquiring Radiojar, a Greek-based online audio technology company. Radiojar was launched in 2013 and offers cloud-first solutions for audio. Clients include media groups, web-only radio stations, music providers, in-store music solutions and service providers around audio. iHeartMedia will leverage Radiojar’s tools to combine

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Spotify has now more than 200 million users worldwide and is available in India

Spotify has now more than 200 million users worldwide, and half of them (96 million) are subscribers, Spotify announced last week. This means half use the users use Spotify with advertising. Spotify last week expanded Spotify into India, after expanding to MENA and Southeast Asia. Spotify is now available in

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13% of internet users had access to a smart speaker, shows IHS Markit data

More than 13 percent of internet users surveyed across Australia, Brazil, Canada, Germany, India, Japan, the United Kingdom, and the United States had access to a smart speaker in their households in November 2018. According to IHS Markit data, smart speaker penetration go from ranges of 6 percent in Japan

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Adelphic DSP has now audio available via Rubicon Project

Adelphic today announced an enhancement to programmatic audio inventory. Adelphic’s clients can now access audio inventory from over 216 countries. Adelphic says this announcement showcases Adelphic’s commitment in delivering a true omnichannel DSP. Adelphic has audio via the integration with Rubicon Project, where advertisers and brands can buy

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Best podcasts in the US by downloads

Castbox is the most downloaded podcast app in the United States. Last year, Castbox app had close to 3 million new installs, a growth of 217 percent from 2017. According to Sensor Tower data, in second was Stitcher, with more than 1 million downloads. The next most downloaded podcast app

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Spotify acquires Gimlet and Anchor going all-in on podcasts and audio

Spotify yesterday announced that it has entered into definitive agreements to acquire Gimlet and Anchor. The terms of the transactions were not disclosed. With these 2 acquisitions, Spotify says is positioned to become both the premier producer of podcasts and the leading platform for podcast creators. Gimlet will bring to

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AdsWizz launches an audio expert certification for agencies and trading desks

AdsWizz today announced its Digital Audio Expert Program for advertisers, with an expert program for publishers coming later this year. The certification program is available to agencies and trading desks worldwide. AdsWizz says that executives and managers nominate eligible team members, who are required to take a test to demonstrate

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Triton integrates ad management Operative on Tap ad server

Triton this week announced the integration of the Operative.One® Ad Management Platform from Operative, with Tap Advertising Server. Triton says this will optimize and streamline the order management process for audio publishers. Publishers using Tap ad server can now manage their advertising orders more efficiently and with enhanced omnichannel

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Blubrry stats now include downloads reporting and additional regional reporting

Podcasting provider Blubrry this month updated its podcast statistics offering to include hourly downloads reporting and additional regional reporting. Blubrry users are now able to see how many downloads they are receiving within the first hour of episode release, hour-to-hour, for the first week the episode is live. Blubrry says

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Hey Google, play the news - News now available on Google Assistant

Google this month introduced news content on Google Assistant. This is a result of partnerships with news publishers, including Advance Local, American Public Media, AP, Axios, Billboard, CNBC, CNET, KQED, McClatchy, NBC, New York Times, Newsy, PRI/PRX, Radio.com, SCMP, The Hollywood Reporter, theScore, USA Today, Washington Post, and

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Voxnest partners with Deezer to bring podcasts into the streaming platform

Voxnest has partnered with Deezer to increase the global music streaming platform's catalogue of international podcast content. Users in Colombia and Brazil will now be able to enjoy podcasts on a wide range of popular and niche topics, which will support Deezer's ongoing growth in Latin

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Anchor Sponsorships is the Adsense for podcasts

Anchor last week launched Anchor Sponsorships for iOS, Android, and iPad. Anchor Sponsorships connects podcasters with brands that want to sponsor them, guides them through easy creation of custom ads, and facilitates payments when their podcast is heard. Anchor Sponsorships is open to all podcasters and sponsors of all sizes,

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AdsWizz now available on Google's DSP DV360

AdsWizz yesterday announced the integration of its global audio marketplace within Google Display and Video 360. AdsWizz says the integration also opens up Pandora to audio ad buys via DV360. The numbers from AdsWizz * AdWave has more than 3 billion global audio ad impressions every month; * AdWave is available through

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Display ads with audio? Adsonica is offering free trials of its technology

Adsonica is offering a free trial of its technology for any campaign running between November 1 and December 31, 2018. Adsonica has two-image Audio Display Ads that are compatible with leading platforms, for both mobile and desktop browsers. "Using sound in digital advertising gives creative teams a new way

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Pandora launches podcast offerings based on Podcast Genome Project

Pandora this week unveiled its podcast offering, powered by the Podcast Genome Project, a cataloging system and discovery algorithm that uses a combination of technology and human curation to deliver personalized content recommendations. On November, 13, Pandora started to roll out beta access to select listeners on mobile devices. Users

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Adobe Advertising Cloud partners with A Million Ads

Adobe Advertising Cloud, part of Adobe Experience Cloud, is partnering with A Million Ads, a company specialized in data-driven audio marketing. Adobe Advertising Cloud and A Million Ads are partnering to expand the ways advertisers target and capture the attention of key audiences with personalized, data-driven audio ads. "Audio

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The Search Monitor now monitors the share of voice on Amazon

The Search Monitor has added a new feature to its monitoring of Amazon.com’s search results: the ability to create share of voice trend charts. This addition lets advertisers benchmark visibility against competitors in Amazon search results. The Search Monitor says that competitive data on Google and other search

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Podcasts: Apple is the leader and Google has the growth potential

Anchor this month published the September stats of players used to listen podcasts. Apple player is driving more listening than all other players combined. Apple right now has a market share of 52%. The second player is Spotify with 19%. The third player (Stitcher) doesn't have more than

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Global buys leanStream in Canada

Global, the Media & Entertainment group, has acquired the digital audio sales division of Canadian based audio streaming solutions provider, leanStream. Global says this move brings DAX to Canada and gives Global an ad sales and ad tech footprint in the country. With the launch of DAX Canada, the platform&

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Triton acquired by Scripps for $150 million US dollars

Triton is being acquired by Scripps. The purchase price is $150 million and the transaction will be financed with cash on hand. Triton's 2018 revenue is projected to be approximately $40 million, with EBITDA projected in the mid-teen millions. Triton is one of the global leaders in digital

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SpotPlan will have attribution and insights based on Foursquare data

iHeartMedia, Jelli, and Foursquare last week announced the future launch of a new attribution product for broadcast radio that will offer marketers a combination of iHeartMedia’s reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare. "By leveraging Jelli'

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SoundCloud Streams added to the UK and Ireland’s Official Charts

SoundCloud this month announced its streams of licensed, monetized tracks in the UK and Ireland will now count toward the UK’s Official Charts--the official, trusted, weekly pulse of what’s hot in the UK and Irish music scenes. Compiled by the Official Charts Company on behalf of the British